LIFE

LIFE
Title LIFE PDF eBook
Author
Publisher
Pages 90
Release 1972-01-28
Genre
ISBN

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LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.

Billboard

Billboard
Title Billboard PDF eBook
Author
Publisher
Pages 120
Release 1957-02-23
Genre
ISBN

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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

The Comic Novel MEGAPACK®

The Comic Novel MEGAPACK®
Title The Comic Novel MEGAPACK® PDF eBook
Author Jay Franklin
Publisher Wildside Press LLC
Pages 424
Release 2017-09-15
Genre Fiction
ISBN 1479428310

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Included are three comic novels: CHAMPAGNE CHARLIE, by Jay Franklin: When Charles E. Hoskins wishes for champagne and it suddenly materializes, he finds that his powers of conjure extend to all intoxicants. In the many predicaments this provokes, Charles is committed into the hands of a psychiatrist, escapes, decides to open up a bar but runs afoul of the union and later of Treasury agents, is summoned by Washington and is wanted as a good will gesture by the British Ambassador, is taken by the Russians who are about to deport him.... PAN SATYRUS, by Richard Wormser: The thirteenth chimp launched into orbit returns with the strange and sudden ability to speak... THE GOLDEN KAZOO, by John G. Schneider: The bestselling novel about Madison Avenue and its wildly hilarious captaign to elect a colorless candidate President, using the greatest vote-getting gimmick of them all! If you enjoy this ebook, don't forget to search your favorite ebook store for "Wildside Press Megapack" to see more of the 300+ volumes in this series, covering adventure, historical fiction, mysteries, westerns, ghost stories, science fiction -- and much, much more!

The Golden Kazoo

The Golden Kazoo
Title The Golden Kazoo PDF eBook
Author John G. Schneider
Publisher Signet Book
Pages 268
Release 1956
Genre Political fiction
ISBN

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Triumphs and downfall of an advertising genius who directs the campaign of a Republican candidate.

Adman’s Dilemma

Adman’s Dilemma
Title Adman’s Dilemma PDF eBook
Author Paul Rutherford
Publisher University of Toronto Press
Pages 467
Release 2018-01-01
Genre Business & Economics
ISBN 1487522983

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The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

Building a Business of Politics

Building a Business of Politics
Title Building a Business of Politics PDF eBook
Author Adam D. Sheingate
Publisher Oxford University Press
Pages 297
Release 2016
Genre History
ISBN 0190217197

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Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy.

Journalism and PR

Journalism and PR
Title Journalism and PR PDF eBook
Author John Lloyd
Publisher Bloomsbury Publishing
Pages 152
Release 2014-11-18
Genre Social Science
ISBN 0857725653

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Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.