This book is meant to be at your side as you write your fundraising appeals.The most effective fundraising appeals have specific ingredients and follow a proven recipe.I call these appeals 'Golden Appeals.' This book will teach you the recipe.You'll also learn 8 of the most common types of appeals with ingredients that hurt fundraising. You'll learn how to filter out these extra or flawed ingredients from your Golden Appeal.To help you after you've written your appeal, I've included a checklist at the end of this book to make sure you have the right ingredients in the right order. Refer to this checklist every time you write an appeal. It will help you bring in lots of donations.

The Golden Theme is the study of writing's essential commonality-the question of what makes writing and storytelling vital to human nature-by award-winning writer/director/producer Brian McDonald.

Discover the hidden secrets of mass appeal...and use them to create unbreakable allegiance for products, people, and ideas!

A philosopher and an artist place the phenomenon of avant garde in different perspectives. They wonder how avant garde artists navigate the cultural, financial and technological challenges in past and present. They draw the conclusion that artists have become adept at manipulating the same forces that they seek to exaggerate and articulate in their work.

When their teacher goes missing during an outing, eleven girls grapple with the aftermath in this haunting, exquisitely told psychological mystery. The Vietnam War rages overseas, but back at home, in a year that begins with the hanging of one man and ends with the drowning of another, eleven schoolgirls embrace their own chilling history when their teacher abruptly goes missing on a field trip. Who was the mysterious poet they had met in the Garden? What actually happened in the seaside cave that day? And most important — who can they tell about it? In beautifully shimmering prose, Ursula Dubosarsky reveals how a single shared experience can alter the course of young lives forever. Part gripping thriller, part ethereal tale of innocence lost, The Golden Day is a poignant study of fear and friendship, and of what it takes to come of age with courage.