By participating in the everyday life of fitness professionals, gym-goers and bodybuilders, The Global Gym explores fitness centres as sites of learning. The authors consider how physical, psychological and cultural knowledge about health and the body is incorporated into people's identity in a local and global gym and fitness context.

The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves. This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change. It outlines what is currently happening within the promising fitness market and analyses the major emerging trends and the scientific data, referring to startups that could become very interesting market players in the years to come. Sustainability and technology will be the subject of in-depth analysis, as they represent the main drivers that will guide the sector in the future. The book also considers the most important aspect of sustainability related to the fitness industry and wellness more generally: the Silver Economy. The analysis is supported by an extensive database involving the 100 leading companies in the sector worldwide. The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying the socio-economic scenario. The treatment of key themes such as fitness-tech startups, sport strategic management and above all innovation and sustainability make the book unique and appealing to researchers, academics, students, and practitioners.

Emerging in colonial India, the fitness fad that was Indian Club Swinging became a global exercise practice in the early 19th century. Used by physicians, soldiers, gymnasts, children and athletes alike, clubs were used to solve numerous social concerns and ills, and often prescribed to treat everything from depression to spinal abnormalities. This book provides a definitive account of the rise and spread of club swinging as it spread from India to Europe and America, asking why and how it became so popular. Discussing the global, commercial fitness culture of the 19th century, Indian Club Swinging and the Birth of Global Fitness explores how the popularity of this exercise reflected much deeper global and domestic concerns about body image, military preparation and education. Addressing broader questions about nationalism, gender, race and popular commerce across the British Empire, it highlights the origins of our modern transnational fitness culture and shows how it intersected with global and colonial understandings of health, medicine and education.

The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.

Global Fitness for Global People is for all those wanting to thrive in today’s global workplaces and to flourish in culturally diverse contexts. In today’s rapidly changing and uncertain environment, people need sound insights and guiding principles to shape their actions – whatever the situation and whenever or wherever it occurs. Global Fitness for Global People prepares you for this challenge, providing you with a set of core principles and tools that you can apply flexibly and dynamically to meet your own and your organisation’s needs – now and in a changing future. The approach of Global Fitness for Global People is in line with the Chinese saying “If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.” In today’s rapidly changing and uncertain environment, people need sound insights and guiding principles to shape their actions – whatever the situation and whenever or wherever it occurs. Global Fitness for Global People prepares you for this challenge, providing you with a set of core principles and tools that you can apply flexibly and dynamically to meet your own and your organisation’s needs – now and in a changing future. Each of Global Fitness for Global People’s 15 chapters uses thought-provoking authentic examples from a wide variety of situations to illustrate important learning points. It draws on state-of-the-art research and practice to explain the key issues and offers you reflective guidelines and activities for professional development purposes. Part 3, which focuses on the Global Fitness environment, goes a step further by providing a strategic perspective. It is especially interesting and useful to senior management and Learning & Development decision-makers who have the task of promoting Global Fitness in their organisation. The book is essential reading if you are leading, managing, or working in culturally diverse situations and hence need Global Fitness in order to achieve effective collaboration. Whatever your sector – international business, not-for-profit, third-sector, education, healthcare, research, politics, government, diplomacy and more – this book will help you and your organisation to perform more successfully.

THE SUNDAY TIMES BESTSELLER How to train for anything and everything, anywhere and everywhere The World's Fittest Book is set to become every fitness enthusiast's bible. Dubbed the body's complete user guide, it will become the go-to resource for learning all you need to know about building muscle, losing fat, eating (healthy) cake and unlocking your superhuman physical potential. Packed with workouts the author tried and tested in the pursuit of multiple world records, it's more than a book, it's the greatest training tool ever written! Designed for anyone who wants to make permanent and lasting changes to their food and fitness, it's the first book to combine the teachings, tips and tricks of Olympic and World Champions into one, easy to follow resource. This book will show you how it's possible to: Live below 10% body fat with the aid of chocolate and Mayan secrets Add 27% more muscle mass, courtesy of tips from world heavyweight champions Increase speed by 10%, thanks to gold medal winning Olympic sprinters Squat, deadlift and bench weights you never dreamed of lifting, with the guidance of the world's strongest men Improve endurance capacity by 60%, thanks to the knowledge of world champions in multi endurance-based sports ...all of which the author has achieved during the 10-year 'Fitness Pilgrimage' that has taken him around the globe. Aiming to be the most eclectic and comprehensive fitness guide ever created, The World's Fittest Book is the sum and substance of over a decade of research and the collective wisdom of some of the greatest minds and athletic bodies in history. By learning the lessons within it, readers will understand 'fitness' better than the vast majority of the population. Every chapter will have an easy to digest workout within it and can be read individually. But if you want to read the stories and the science behind the routines, that's there too. Until now, there hasn't been a book covering such an ambitious range of areas, catering for the casual fitness enthusiast seeking clarity and guidance in their own gym routine and kitchen habits as well as the seasoned sportsperson who's hit a plateau and is searching for tips, tricks and tweaks they can make to their training and diet. This book changes that, and will take you on a journey to whatever level of fitness you want to find.

From Maui to Manhattan's Central Park, Tina Vindum has revolutionized the way people around the world are getting in shape.