From the vantage point of the United States or Western Europe, the 1970s was a time of troubles: economic “stagflation,” political scandal, and global turmoil. Yet from an international perspective it was a seminal decade, one that brought the reintegration of the world after the great divisions of the mid-twentieth century. It was the 1970s that introduced the world to the phenomenon of “globalization,” as networks of interdependence bound peoples and societies in new and original ways. The 1970s saw the breakdown of the postwar economic order and the advent of floating currencies and free capital movements. Non-state actors rose to prominence while the authority of the superpowers diminished. Transnational issues such as environmental protection, population control, and human rights attracted unprecedented attention. The decade transformed international politics, ending the era of bipolarity and launching two great revolutions that would have repercussions in the twenty-first century: the Iranian theocratic revolution and the Chinese market revolution. The Shock of the Global examines the large-scale structural upheaval of the 1970s by transcending the standard frameworks of national borders and superpower relations. It reveals for the first time an international system in the throes of enduring transformations.

No other decade evokes such contradictory images as the 1970s: reform and emancipation on the one hand, crisis and malaise on the other. In The Global 1970s: Radicalism, Reform, and Crisis, Duco Hellema portrays the 1970s as a period of global transition. Across the world, the early and mid-1970s were still years of political mobilization with everything seemingly an object of public controversy and conflict, including economic development, education, and family matters. Social movements called for the reduction of social inequalities, for participation, and the emancipation of various groups at the same time as the rise of ambitious and reform-oriented governments. Ten years later, a different world was emerging with the call for state-controlled social and economic changes in decline and new economic policies centred on liberation and deregulation taking their place. This book examines a range of explanations for this radical transformation, highlighting how economic problems, such as the oil crisis, political battles and dramatic confrontations resulted in a free-market-oriented conservatism by the end of the period. Divided into nine broadly chronological chapters and taking a global approach that allows the reader to see the familiar themes of the decade examined on an international scale, The Global 1970s is essential reading for all students and scholars of twentieth-century global history.

In Global Inequality and American Foreign Policy in the 1970s, Michael Franczak demonstrates how Third World solidarity around the New International Economic Order (NIEO) forced US presidents from Richard Nixon to Ronald Reagan to consolidate American hegemony over an international economic order under attack abroad and lacking support at home. The goal of the nations that supported NIEO was to negotiate a redistribution of money and power from the global North to the global South. Their weapon was control over the major commodities—in particular oil—that undergirded the prosperity of the United States and Europe after World War II. Using newly available archival sources, as well as interviews with key administration officials, Franczak reveals how the NIEO and "North-South dialogue" negotiations brought global inequality to the forefront of US national security. The challenges posed by NIEO became an inflection point for some of the greatest economic, political, and moral crises of 1970s America, including the end of golden age liberalism and the return of the market, the splintering of the Democratic Party and the building of the Reagan coalition, and the rise of human rights in US foreign policy in the wake of the Vietnam War. The policy debates and decisions toward the NIEO were pivotal moments in the histories of three ideological trends—neoliberalism, neoconservatism, and human rights—that formed the core of America's post–Cold War foreign policy.

A compelling framework for understanding the importance of the 1970s for America and the world The 1970s looks at an iconic decade when the cultural left and economic right came to the fore in American society and the world at large. While many have seen the 1970s as simply a period of failures epitomized by Watergate, inflation, the oil crisis, global unrest, and disillusionment with military efforts in Vietnam, Thomas Borstelmann creates a new framework for understanding the period and its legacy. He demonstrates how the 1970s increased social inclusiveness and, at the same time, encouraged commitments to the free market and wariness of government. As a result, American culture and much of the rest of the world became more—and less—equal. Borstelmann explores how the 1970s forged the contours of contemporary America. Military, political, and economic crises undercut citizens' confidence in government. Free market enthusiasm led to lower taxes, a volunteer army, individual 401(k) retirement plans, free agency in sports, deregulated airlines, and expansions in gambling and pornography. At the same time, the movement for civil rights grew, promoting changes for women, gays, immigrants, and the disabled. And developments were not limited to the United States. Many countries gave up colonial and racial hierarchies to develop a new formal commitment to human rights, while economic deregulation spread to other parts of the world, from Chile and the United Kingdom to China. Placing a tempestuous political culture within a global perspective, The 1970s shows that the decade wrought irrevocable transformations upon American society and the broader world that continue to resonate today.

Barbara Zanchetta analyzes the evolution of American-Soviet relations during the 1970s, from the rise of détente during the Nixon administration to the policy's crisis and fall during the final years of the Carter presidency. This study traces lines of continuity among the Nixon, Ford, and Carter administrations and assesses its effects on the ongoing redefinition of America's international role in the post-Vietnam era. Against the background of superpower cooperation in arms control, Dr. Zanchetta analyzes aspects of the global bipolar competition, including U.S.-China relations, the turmoil in Iran and Afghanistan, and the crises in Angola and the Horn of Africa. In doing so, she unveils both the successful transformation of American international power during the 1970s and its long-term problematic legacy.

This book explores the forces that impelled China, the world’s largest socialist state, to make massive changes in its domestic and international stance during the long 1970s. Fourteen distinguished scholars investigate the special, perhaps crucial part that the territory of Hong Kong played in encouraging and midwifing China’s relationship with the non-Communist world. The Long 1970s were the years when China moved dramatically and decisively toward much closer relations with the non-Communist world. In the late 1970s, China also embarked on major economic reforms, designed to win it great power status by the early twenty-first centuries. The volume addresses the long-term implications of China’s choices for the outcome of the Cold War and in steering the global international outlook toward free-market capitalism. Decisions made in the 1970s are key to understanding the nature and policies of the Chinese state today and the worldview of current Chinese leaders.

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.