Legendary German Cars

Legendary German Cars
Title Legendary German Cars PDF eBook
Author Peter Ruch
Publisher
Pages 299
Release 2013
Genre Automobile industry and trade
ISBN 9788854407831

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German cars are synonymous with quality and prestige. A strong claim can be made that automobile transportation was primarily invented in Germany, which today is still home to some of the most important names in the international auto industry. This book retraces the story of some of the most significant German automakers and their models, covering over a hundred years of history, and presenting legendary creations that have left their mark on the auto's evolution and in the hearts of many enthusiasts. German manufacturers have always played an essential role in the automobile sector, at first with names such as Horch, Auto-Union and Maybach, and later with brands like Audi, BMW, Mercedes Benz and Porsche, which today are considered among the world's most prestigious for quality, style and performance. This book presents the most important models in German car manufacturing history, from the Benz-Patent-Motorwagen 1 of 1886 through the race cars of the pre-war period, the cars of the economic boom, and the ever-famous Porsche 911 and the brand new bestsellers from Stuttgart, Munich and Ingolstadt.

Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies

Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies
Title Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies PDF eBook
Author Wynn, Martin George
Publisher IGI Global
Pages 487
Release 2021-10-15
Genre Business & Economics
ISBN 1799877140

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Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.

Description of the German automotive industry - Critical analysis of the types of businesses existing in the industry and the government policies impacting on the industry

Description of the German automotive industry - Critical analysis of the types of businesses existing in the industry and the government policies impacting on the industry
Title Description of the German automotive industry - Critical analysis of the types of businesses existing in the industry and the government policies impacting on the industry PDF eBook
Author Stephan Osswald
Publisher GRIN Verlag
Pages 28
Release 2007-12-11
Genre Business & Economics
ISBN 3638874346

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Seminar paper from the year 2006 in the subject Economics - Industrial Economics, grade: 1,3, University of Queensland, course: CONTEMPORARY BUSINESS IN EUROPE, language: English, abstract: Nowadays, “Germany is the third largest manufacturing country for passenger cars and commercial vehicles, one in ten of all vehicles produced worldwide comes off a production line in Germany” . For several decades the automobile industry has been a key sector in the German economy and the most active and largest Industry in the European Union . Germany is host to major car manufacturers, including prestigious brands such as: Audi, BMW, Mercedes, Porsche and Volkswagen. These brands are world famous for their innovation and quality. They are both accepted and popular all over the world. This essay will describe the automotive industry in Germany and impact of regulations and policies placed on it from both the European Union and the German government. In particular the major markets, growth rates, annual expenditures/profits of this industry will be considered. Moreover, future impacts will be analysed whilst recommendations and justifications how to enter the industry will be given.

New Frontiers of the Automobile Industry

New Frontiers of the Automobile Industry
Title New Frontiers of the Automobile Industry PDF eBook
Author Alex Covarrubias V.
Publisher Springer Nature
Pages 516
Release 2019-11-28
Genre Business & Economics
ISBN 3030188817

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Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by the relocation of marketing, design and production centres to emerging economies, and experimentation with new mobility systems such as electrical, autonomous vehicles, this process poses the question as to how original equipment manufacturers (OEMs) and newcomers can remain competitive and ensure sustainability. With contributions from specialists in the automobile sector, this collection examines the shifts in power and geographical location occurring in the industry, and outlines the key role that public policy has in generating innovation in entrepreneurial states. Offering useful insights into the challenges facing emerging economies in their attempts to grow within the automobile industry, this book will provide valuable reading for those researching internationalization and emerging markets, business strategy and more specifically, the automotive industry.

For Love of the Automobile

For Love of the Automobile
Title For Love of the Automobile PDF eBook
Author Wolfgang Sachs
Publisher Univ of California Press
Pages 240
Release 2023-12-22
Genre History
ISBN 0520354737

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In his cultural analysis of the motor car in Germany, Wolfgang Sachs starts from the assumption that the automobile is more than a means of transportation and that its history cannot be understood merely as a triumphant march of technological innovation. Instead, Sachs examines the history of the automobile from the late 1880s until today for evidence on the nature of dreams and desires embedded in modern culture. Written in a lively style and illustrated by a wealth of cartoons, advertisements, newspaper stories, and propaganda, this book explores the nature of Germany's love affair with the automobile. A "history of our desires" for speed, wealth, violence, glamour, progress, and power—as refracted through images of the automobile—it is at once fascinating and provocative. Sachs recounts the development of the automobile industry and the impact on German society of the marketing and promotion of the motor car. As cars became more affordable and more common after World War II, advertisers fanned the competition for status, refining their techniques as ownership became ever more widespread. Sachs concludes by demonstrating that the triumphal procession of private motorization has in fact become an intrusion. The grand dreams once attached to the automobile have aged. Sachs appeals for the cultivation of new dreams born of the futility of the old ones, dreams of "a society liberated from progress," in which location, distance, and speed are reconceived in more appropriately humane dimensions.

Sustainable Supply Chain Management

Sustainable Supply Chain Management
Title Sustainable Supply Chain Management PDF eBook
Author Minh Trang Rausch-Phan
Publisher Springer Nature
Pages 112
Release 2022-01-29
Genre Business & Economics
ISBN 3030921565

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This book presents the current causes and effects of implementing sustainable supply chain management (SSCM) as well as green supply chain management (GSCM) strategies in the automotive industry. The reader is provided a detailed scientific review on SSCM and GSCM and presented the advantages of sustainable development concepts as well as factors causing the implementation of SSCM such as buyers’ behavior, governmental regulations, and competitiveness. The book then analyses the current situation of SSCM development, particularly in the automotive industry. It shows challenges, barriers, successes, and benefits that automotive companies obtain from implementing GSCM. Through case studies on leading German car manufacturers VW, BMW, and Daimler, the necessary activities of these companies to implement green development in the entire supply chain, including green supplier selection, green materials, green transportation, and reverse logistics, are defined. Moreover, a benchmark with companies from Asian markets such as Toyota from Japan and Geely from China is performed.

Teamwork in the Automobile Industry

Teamwork in the Automobile Industry
Title Teamwork in the Automobile Industry PDF eBook
Author Juan José Castillod
Publisher Springer
Pages 467
Release 2016-07-27
Genre Business & Economics
ISBN 1349149330

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As one of the first sectors affected by the current phase of crisis in capital accumulation, the automobile industry has had much to learn and now has much to teach. A recognition of the great diversity of forms of adaptation introduced to face the uncertainties of the market, lead to the formation of GERPISA and its international programme of research on the emergence of new industrial models. This book, a product of that research, is a valuable and timely insight into the innovations and adjustments of some of the major vehicular manufacturers and through them into the future of industry as a whole.