The Fundamentals of Business-to-Business Sales & Marketing
Title | The Fundamentals of Business-to-Business Sales & Marketing PDF eBook |
Author | John Coe |
Publisher | McGraw Hill Professional |
Pages | 259 |
Release | 2004 |
Genre | Business & Economics |
ISBN | 0071408797 |
Publisher Description
The Fundamentals of B2B Marketing
Title | The Fundamentals of B2B Marketing PDF eBook |
Author | |
Publisher | Cybellium |
Pages | 224 |
Release | |
Genre | |
ISBN | 1836791755 |
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Fundamentals of Business Marketing Research
Title | Fundamentals of Business Marketing Research PDF eBook |
Author | David Alan Reid |
Publisher | Psychology Press |
Pages | 314 |
Release | 2004 |
Genre | Industrial marketing |
ISBN | 9780789023124 |
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta
B2B Marketing
Title | B2B Marketing PDF eBook |
Author | Uwe G. Seebacher |
Publisher | Springer Nature |
Pages | 754 |
Release | 2021-05-03 |
Genre | Business & Economics |
ISBN | 3030542920 |
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.
B2B Marketing Strategy
Title | B2B Marketing Strategy PDF eBook |
Author | Heidi Taylor |
Publisher | Kogan Page Publishers |
Pages | 217 |
Release | 2017-12-03 |
Genre | Business & Economics |
ISBN | 0749481072 |
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.
Fundamentals of Business-to-Business Marketing
Title | Fundamentals of Business-to-Business Marketing PDF eBook |
Author | Michael Kleinaltenkamp |
Publisher | Springer |
Pages | 319 |
Release | 2015-03-02 |
Genre | Business & Economics |
ISBN | 3319124633 |
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Fundamentals and Practice of Marketing
Title | Fundamentals and Practice of Marketing PDF eBook |
Author | Adrian Mackay |
Publisher | Routledge |
Pages | 392 |
Release | 2012-05-04 |
Genre | Business & Economics |
ISBN | 1136401725 |
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.