The franchise boom
Title | The franchise boom PDF eBook |
Author | Harry Kursh |
Publisher | |
Pages | 504 |
Release | 1968 |
Genre | |
ISBN |
The Franchise Boom
Title | The Franchise Boom PDF eBook |
Author | Harry Kursh |
Publisher | Prentice Hall |
Pages | 504 |
Release | 1968 |
Genre | Franchises (Retail trade) |
ISBN |
Franchise Your Business
Title | Franchise Your Business PDF eBook |
Author | Mark Siebert |
Publisher | Entrepreneur Press |
Pages | 218 |
Release | 2015-12-21 |
Genre | Business & Economics |
ISBN | 1613083319 |
Franchise Your Growth Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for growth on steroids Evaluate legal risk, obtain necessary documents, and protect intellectual property Create marketing plans, build lead generation, and branding for a new franchise Cultivate the franchisee-franchisor relationship
Media Franchising
Title | Media Franchising PDF eBook |
Author | Derek Johnson |
Publisher | NYU Press |
Pages | 302 |
Release | 2013-03-22 |
Genre | Social Science |
ISBN | 0814743471 |
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." —Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.
Boom Town
Title | Boom Town PDF eBook |
Author | Sam Anderson |
Publisher | Crown |
Pages | 455 |
Release | 2018-08-21 |
Genre | Social Science |
ISBN | 0804137323 |
A brilliant, kaleidoscopic narrative of Oklahoma City—a great American story of civics, basketball, and destiny, from award-winning journalist Sam Anderson NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review • NPR • Chicago Tribune • San Francisco Chronicle • The Economist • Deadspin Oklahoma City was born from chaos. It was founded in a bizarre but momentous “Land Run” in 1889, when thousands of people lined up along the borders of Oklahoma Territory and rushed in at noon to stake their claims. Since then, it has been a city torn between the wild energy that drives its outsized ambitions, and the forces of order that seek sustainable progress. Nowhere was this dynamic better realized than in the drama of the Oklahoma City Thunder basketball team’s 2012-13 season, when the Thunder’s brilliant general manager, Sam Presti, ignited a firestorm by trading future superstar James Harden just days before the first game. Presti’s all-in gamble on “the Process”—the patient, methodical management style that dictated the trade as the team’s best hope for long-term greatness—kicked off a pivotal year in the city’s history, one that would include pitched battles over urban planning, a series of cataclysmic tornadoes, and the frenzied hope that an NBA championship might finally deliver the glory of which the city had always dreamed. Boom Town announces the arrival of an exciting literary voice. Sam Anderson, former book critic for New York magazine and now a staff writer at the New York Times magazine, unfolds an idiosyncratic mix of American history, sports reporting, urban studies, gonzo memoir, and much more to tell the strange but compelling story of an American city whose unique mix of geography and history make it a fascinating microcosm of the democratic experiment. Filled with characters ranging from NBA superstars Kevin Durant and Russell Westbrook; to Flaming Lips oddball frontman Wayne Coyne; to legendary Great Plains meteorologist Gary England; to Stanley Draper, Oklahoma City's would-be Robert Moses; to civil rights activist Clara Luper; to the citizens and public servants who survived the notorious 1995 bombing of the Alfred P. Murrah federal building, Boom Town offers a remarkable look at the urban tapestry woven from control and chaos, sports and civics.
Franchise Opportunities Handbook
Title | Franchise Opportunities Handbook PDF eBook |
Author | |
Publisher | |
Pages | 140 |
Release | 1970 |
Genre | Franchises (Retail trade) |
ISBN |
This is a directory of companies that grant franchises with detailed information for each listed franchise.
The Economic Effects of Franchising
Title | The Economic Effects of Franchising PDF eBook |
Author | Urban B Ozanne |
Publisher | Marketing Classics Press |
Pages | 360 |
Release | 2011-04-30 |
Genre | Business & Economics |
ISBN | 1613110650 |
The Economic Effects of Franchising is based on a report generated for United States Senate Small Business Committee in 1970 entitled, "Impact of Franchising on Small Business." This original report resulted in lengthy hearings of franchising issues and opportunities, focusing on the fast food industry. Ozanne and Hunt continued researching the focus of this work and completed their studies in 1971 to produce The Economic Effects of Franchising for Congress and the public. This work discusses, step by step, from researching the franchise and its characteristics, to signing a franchise agreement and training its employees, and the revenue generated to owning a franchise. URBAN B. OZANNE is Professor Emeritus at Florida State University in Tallahassee, Florida. Professor Ozanne wrote The Economic Effects of Franchising with Shelby D. Hunt in 1971. In 1968, Ozanne wrote the article entitled, "Adoption Research: Information Sources in the Industrial Purchasing Situation," with Gilbert A. Churchill, which was published in Marketing and the New Science of Planning by the American Marketing Association. SHELBY D. HUNT is the Jerry S. Rawls and P. W. Horn Professor of Marketing at Texas Tech University, Lubbock, Texas. He has written numerous articles on competitive theory, macromarketing, ethics, channels of distribution, philosophy of science, and marketing theory. For his contributions to theory and science in marketing, he received the 1986 Paul D. Converse Award from the American Marketing Association, the 1987 Outstanding Marketing Educator Award from the Academy of Marketing Science, the 1992 American Marketing Association/Richard D. Irwin Distinguished Marketing Educator Award, and the 2002 Society for Marketing Advances/Elsevier Science Distinguished Scholar Award.