Excerpt from The Forester, Vol. 20: May, 1916 A college annual is different from most other books in that it has a code all its own - it is a key which can unlock for its possessor all the treasures and keepsakes of a college year. It is most valuable to those who themselves have seen and done the things which it records - who, in turning over the pages, recog nize this scene and remember that event. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Using case studies, commentary and critique, the contributors discuss the importance of the two concepts in British social and cultural life, with examples from film, television, literature, urban planning, architecture and tourism.The phenomena of 'enterprise' and 'heritage' might at first thought seem unrelated: this book sets out to show that the two concepts are not only related but deeply interdependent. If 'enterprise' can be used to define the official encouragement of the values of the market society, then the growth of the heritage industry can be seen as a manifestation of the entrepreneurial spirit - marketing the past so that it is accessible to the man or woman in the street.Using case studies, commentary and critique, the contributors to this lively volume discuss the importance of 'enterprise' and 'heritage' in British social and cultural life, with examples drawn from film, television, literature, urban planning, architecture, government advertising, information technology and tourism.