The Focus Group Research Handbook
Title | The Focus Group Research Handbook PDF eBook |
Author | Holly Edmunds |
Publisher | Contemporary Books |
Pages | 276 |
Release | 1999 |
Genre | Business & Economics |
ISBN | 9780844202884 |
A handbook covering the essentials for all the stage of focus group implementation, including designing and conducting a targeted focus group study selecting the proper research facility, and analysing and incorporating results into the decision making process.
The Handbook for Focus Group Research
Title | The Handbook for Focus Group Research PDF eBook |
Author | Thomas L Greenbaum |
Publisher | SAGE |
Pages | 284 |
Release | 1998 |
Genre | Social Science |
ISBN | 9780761912538 |
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Focus Groups
Title | Focus Groups PDF eBook |
Author | Richard A. Krueger |
Publisher | SAGE |
Pages | 238 |
Release | 2000-04-26 |
Genre | Medical |
ISBN | 9780761920717 |
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
The Focus Group Guidebook
Title | The Focus Group Guidebook PDF eBook |
Author | David L. Morgan |
Publisher | SAGE |
Pages | 124 |
Release | 1998 |
Genre | Social Science |
ISBN | 9780761908180 |
The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
Developing Focus Group Research
Title | Developing Focus Group Research PDF eBook |
Author | Jenny Kitzinger |
Publisher | SAGE |
Pages | 244 |
Release | 1999-02-22 |
Genre | Social Science |
ISBN | 9780761955689 |
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Moderating Focus Groups
Title | Moderating Focus Groups PDF eBook |
Author | Richard A. Krueger |
Publisher | SAGE |
Pages | 140 |
Release | 1998 |
Genre | Reference |
ISBN | 9780761908210 |
Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
Focus Groups
Title | Focus Groups PDF eBook |
Author | David W. Stewart |
Publisher | SAGE |
Pages | 204 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 9780761925835 |
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