The Fleischer brothers, Max and Dave, were animation pioneers. Creators of Betty Boop, Koko the Clown, and the Bouncing Ball, they also brought Popeye the Sailor Man to the screen and produced the first feature-length animated cartoon—on the theory of relativity! Max invented the Rotoscope and for a while the brothers kept pace with Disney in performance and profit. But after 1942 the studio closed and their films vanished. What happened and how they developed are examined for the first time in this work—for many years out of print and a collector's item. It is here, updated and enlarged with hundreds of sketches and storyboard layouts where these classic cartoons can once again receive the attention and adulation they deserve.

The Fleischer brothers, Max and Dave, were animation pioneers. Creators of Betty Boop, Koko the Clown, and the Bouncing Ball, they also brought Popeye the Sailor Man to the screen and produced the first feature-length animated cartoon--on the theory of relativity! Max invented the Rotoscope and for a while the brothers kept pace with Disney in performance and profit. But after 1942 the studio closed and their films vanished. What happened and how they developed are examined for the first time in this work--for many years out of print and a collector's item. It is here, updated and enlarged with hundreds of sketches and storyboard layouts where these classic cartoons can once again receive the attention and adulation they deserve.

Extensive collection of engaging, copyright-free period graphics embracing variety of categories—amusements, children’s activities, women’s fashions, domestic and barnyard animals, eating, drinking, much more. Delightful visual commentary on early 20th-century life; invaluable sourcebook for graphic artists.

The history of animated cartoons has for decades been dominated by the accomplishments of Walt Disney, giving the impression that he invented the medium. In reality, it was the work of several pioneers. Max Fleischer--inventor of the Rotoscope technique of tracing animation frame by frame over live-action footage--was one of the most prominent. By the 1930s, Fleischer and Disney were the leading producers of animated films but took opposite approaches. Where Disney reflected a Midwestern sentimentality, Fleischer presented a sophisticated urban attitude with elements of German Expressionism and organic progression. In contrast to Disney's naturalistic animation, Fleischer's violated physical laws, supporting his maxim: "If it can be done in real life, it isn't animation." As a result, Fleischer's cartoons were rough rather than refined, commercial rather than consciously artistic--yet attained a distinctive artistry through Fleischer's innovations. This book covers his life and work and the history of the studio that bore his name, with previously unpublished artwork and photographs.

This book is a hands-on guide to the entire process of making logos and fonts and even icons, all of which, essentially, start with the ability to draw letterforms. The intent of the book, in fact, is to enable the user to end reliance on "OPF" (other people's fonts) and learn to draw your own custom logos, fonts and lettering! Logo, Font & Lettering Bible is unique in that it teaches you how to create logos and fonts from scratch using traditional tools as well as the computer programs Adobe Illustrator and Fontographer (plus a bit about FontLab). The book provides all the traditional rules and tips about letter formation relating to proportion, shaping, balance, spacing, composition and actually teaches five different methods of drawing letters on computer using bezier curves. There has never been a book like this one that goes into so much detail about drawing letters and takes such a fun and irreverent approach while doing so. The book is also full of inspiration and analysis of tons of great examples of vintage and current lettering from old manuscripts to graffiti. Logo, Font & Lettering Bible also shows you how to create fancy drop shadows and other type effects. And finally, the last section provides straight talk on the business of being a logo and font designer, from advertising your work and pricing to dealing with difficult clients (aren't they all?).

92 original royalty-free designs, each reproduced in 3 sizes, featuring illustrated titles such as "Pasta," "Kosher Deli," "Wine List," "Children’s Menu," and "Steaks and Ribs," and such specialties as "Open 24 Hours," "Breakfast Now Being Served," and "We Do Lunch."