‘As comprehensive an introduction to setting up a business as anyone could need.’ The Daily Telegraph ‘The Wisden of the small business world, threaded through with common sense practical advice.’ The Daily Mail ‘A must for any small business owner.’ Federation of Small Businesses Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of The Financial Times Guide to Business Start Up on your shelf. Regularly updated, this edition covers all the latest legal and financial changes you need to be aware of following the 2016 Budget. • Everything you need to know to start up and run your business • Comply with the most up-to-date financial, tax and legal requirements • How to fund your business, whether through traditional channels or online platforms • Discover how to develop your idea and refine your business model • Build your online presence, benefit from social media and advertise effectively online All you need to know to make your start up a success.

‘As comprehensive an introduction to setting up a business as anyone could need.’ The Daily Telegraph ‘The Wisden of the small business world, threaded through with common sense practical advice.’ The Daily Mail ‘A must for any small business owner.’ Federation of Small Businesses Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of The Financial Times Guide to Business Start Up on your shelf. Annually updated, this edition covers all the latest legal and financial changes you need to be aware of following the 2014 Budget. This guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, building customer relationships, developing your online presence and much more. Everything you need to know to make your start up a success.

Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of the No.1 bestselling The Financial Times Guide to Business Start Up on your shelf. Annually updated, this guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, building customer relationships, developing your online presence and much more.

A comprehensive and practical guide to investment trusts. These investment vehicles have been underused by investors in the past, but that is set to change now that the Retail Distribution Review has banned commissions and put investment trusts on a level playing field. The book explains what investment trusts are and focuses on how to construct and run a trust portfolio. It offers investors, both experienced and novice, a concise and jargon free guide to these lucrative investment vehicles.

With over 500 tips, tactics, techniques and thought provoking business questions, this is the authoritative guide to attracting more customers, profit, revenue and business success. Whether you are a budding entrepreneur, existing business owner, manager or director, this is the most comprehensive, pragmatic, common sense collection of business development techniques ever brought together into one book. It is structured so that you can easily find and dip into specific topics or view the whole book from a more overall strategic standpoint.

WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan

Whether you are an executive or a student, beginner or expert, this book is designed to explain and illustrate the working essentials of finance with clarity and speed. This desktop companion deliberately combines essential theory with real-world application, using short, focused chapters to help you find what you need and implement it right away. www.pearsoned.co.uk/estrada