In 2005 Adrian College was home to 840 enrolled students and had a tuition income of $8.54 million. By fall of 2011, enrollment had soared to 1,688, and tuition income had increased to $20.45 million. For the first time in years, the small liberal arts college was financially viable. Adrian College experienced this remarkable growth during the worst American economy in seventy years and in a state ravaged by the decline of the big three auto companies. How, exactly, did this turnaround happen? Crisis in Higher Education: A Plan to Save Small Liberal Arts Colleges in America was written to facilitate replication and generalization of Adrian College’s tremendous enrollment growth and retention success since 2005. This book directly addresses the economic competitiveness of small four-year institutions of higher education and presents an evidence-based solution to the enrollment and economic crises faced by many small liberal arts colleges throughout the country.

Social, economic, and market conditions have posed a serious threat to the survival of small schools. This book focuses on the adaptation of small, private, and predominantly liberal arts colleges to the changing conditions and demands of higher education. The ability of small schools to remain a force in the American system of higher education is a compelling story and an example of the strategic management of academic organizations. The history and accomplishments of one school in particular, Keuka College in New York State, is profiled in detail, with emphasis on the role of the administration and the faculty in institutional decision-making. The study found that the increasing pressures to respond quickly to external conditions require a willingness to make decisions that often challenge traditional norms in the relationship between administration and faculty. The book also examines recent initiatives of other schools to competitively position themselves Accepting the reality that all colleges and universities compete for students, small schools have demonstrated an extraordinary ability to apply new and creative management practices, many of which are examined in the book. In addition to academic leaders, other audiences such as boards, faculty, historians and scholars of higher education will find the book a valuable reference.

A succinct and impassioned call to reimagine the small liberal arts college, by two veteran educators. Private liberal arts colleges have struggled for decades; now, as the COVID-19 pandemic widens cracks latent in many American

The recent financial crisis had a profound effect on both public and private universities. Universities responded to these stresses in different ways. This volume presents new evidence on the nature of these responses and how the incentives and constraints facing different institutions affected their behavior.