Farming as it is practised in market industrialized countries is predominantly a family business. This book argues that the nature of the farm business cannot be properly understood without reference to the family that operates it. Examples are taken from the UK, USA, Europe and Australasia.

With humor and pathos, Forrest Pritchard recounts his ambitious and often hilarious endeavors to save his family’s seventh-generation farm in the Shenandoah Valley. Through many a trial and error, he not only saves Smith Meadows from insolvency but turns it into a leading light in the sustainable, grass-fed, organic farm-to-market community. There is nothing young Farmer Pritchard won’t try. Whether he’s selling firewood and straw, raising free-range chickens and hogs, or acquiring a flock of Barbados Blackbelly sheep, his learning curve is steep and always entertaining. Pritchard’s world crackles with colorful local characters—farm hands, butchers, market managers, customers, fellow vendors, pet goats, policemen—bringing the story to warm, communal life. His most important ally, however, is his renegade father, who initially questions his son's career choice and eschews organic foods for the generic kinds that wreak havoc on his health. Soon after his father’s death, the farm becomes a recognized success and Pritchard must make a vital decision: to continue serving the local community or answer the exploding demand for his wares with lucrative Internet sales and shipping deals. More than a charming story of honest food cultivation and farmers’ markets, Gaining Ground tugs on the heartstrings, reconnecting us to the land and the many lives that feed us.

"Family Friendly Farming offers hope for stressed families, dissatisfied employees, and hurried-harried lifestyles. Based on his love affair with good farming, author Joel Salatin's principles apply to all entrepreneurial, family businesses"--Page 4 of cover.

Running your own small farm is demanding enough, but making it profitable presents a host of further challenges. In this business-savvy guide to farming on a small scale, Sarah Aubrey covers everything from financial plans and advertising budgets to web design and food service wholesalers. Learn how to isolate your target audience and craft artisanal products that will delight and amaze customers. With a solid business strategy in place, you can confidently turn your passion into a productive and profitable venture.

"Eloquent and detailed...It's hard to have hope, but the organized observations and plans of Hoffman and people like her give me some. Read her book -- and listen." -- Jane Smiley, The Washington Post In her late 40s, Beth Hoffman decided to upend her comfortable life as a professor and journalist to move to her husband's family ranch in Iowa--all for the dream of becoming a farmer. There was just one problem: money. Half of America's two million farms made less than $300 in 2019, and many struggle just to stay afloat. Bet the Farm chronicles this struggle through Beth's eyes. She must contend with her father-in-law, who is reluctant to hand over control of the land. Growing oats is good for the environment but ends up being very bad for the wallet. And finding somewhere, in the midst of COVID-19, to slaughter grass finished beef is a nightmare. If Beth can't make it, how can farmers who confront racism, lack access to land, or don't have other jobs to fall back on hack it? Bet the Farm is a first-hand account of the perils of farming today and a personal exploration of more just and sustainable ways of producing food.