How biases, the desire for a good narrative, reliance on citation metrics, and other problems undermine confidence in modern science. Modern science is built on experimental evidence, yet scientists are often very selective in deciding what evidence to use and tend to disagree about how to interpret it. In The Matter of Facts, Gareth and Rhodri Leng explore how scientists produce and use evidence. They do so to contextualize an array of problems confronting modern science that have raised concerns about its reliability: the widespread use of inappropriate statistical tests, a shortage of replication studies, and a bias in both publishing and citing “positive” results. Before these problems can be addressed meaningfully, the authors argue, we must understand what makes science work and what leads it astray. The myth of science is that scientists constantly challenge their own thinking. But in reality, all scientists are in the business of persuading other scientists of the importance of their own ideas, and they do so by combining reason with rhetoric. Often, they look for evidence that will support their ideas, not for evidence that might contradict them; often, they present evidence in a way that makes it appear to be supportive; and often, they ignore inconvenient evidence. In a series of essays focusing on controversies, disputes, and discoveries, the authors vividly portray science as a human activity, driven by passion as well as by reason. By analyzing the fluidity of scientific concepts and the dynamic and unpredictable development of scientific fields, the authors paint a picture of modern science and the pressures it faces.

Too Green to Be True? Does all the positive press about hybrid cars, alternative fuels, and the next ''green'' must-have product sound too good to be true? Well, maybe it is. In The Facts of the Matter, Alaskan author David Parish provides a clear explanation of the environmental, technology, energy, and resources issues we face and shows how readers can move politicians, regulators, environmental groups, media, and businesses to truly take the action society needs to prosper. ​Parish helps readers cut through the noise and focus on an optimistic approach to green issues. He argues that the best way to conserve the planet and ourselves is the natural convergence of smart natural resource development with improving the lives of the growing population. The Facts of the Matter is the basis for a conversation, based on solutions rather than rhetoric, and will cause a rethinking of our biases—to the benefit of the greater good.

The safeguarding of authentic facts is essential, especially in this disruptive Orwellian age, where digital technologies have opened the door to a post-truth world in which "alternative facts" can be so easily accepted as valid. And because facts matter, evidence matters. In this urgent manifesto, archives luminary Millar makes the case that authentic and accurate records, archives, data, and other sources of documentary proof are crucial in supporting and fostering a society that is respectful, democratic, and self-aware. An eye-opening treatise for the general public, an invaluable resource for archives students, and a provocative call-to-arms for information and records professionals, Millar's book explains the concept of evidence and discusses the ways in which records, archives, and data are not just useful tools for our daily existence but also essential sources of evidence both today and in the future; includes plentiful examples that illustrate the critical role evidence plays in upholding rights, enforcing responsibilities, tracing family or community stories, and capturing and sharing memories; and examines the impact of digital technologies on how records and information are created and used. With documentary examples ranging from Mesopotamian clay tablets to World War II photographs to today’s Twitter messages and Facebook posts, Millar’s stirring book will encourage readers to understand more fully the importance of their own records and archives, for themselves and for future generations.

A democracy falters when most of its citizens are uninformed or misinformed, when misinformation affects political decisions and actions, or when political actors foment misinformation—the state of affairs the United States faces today, as this timely book makes painfully clear. In Do Facts Matter? Jennifer L. Hochschild and Katherine Levine Einstein start with Thomas Jefferson’s ideal citizen, who knows and uses correct information to make policy or political choices. What, then, the authors ask, are the consequences if citizens are informed but do not act on their knowledge? More serious, what if they do act, but on incorrect information? Analyzing the use, nonuse, and misuse of facts in various cases—such as the call to impeach Bill Clinton, the response to global warming, Clarence Thomas’s appointment to the Supreme Court, the case for invading Iraq, beliefs about Barack Obama’s birthplace and religion, and the Affordable Care Act—Hochschild and Einstein argue persuasively that errors of commission (that is, acting on falsehoods) are even more troublesome than errors of omission. While citizens’ inability or unwillingness to use the facts they know in their political decision making may be frustrating, their acquisition and use of incorrect “knowledge” pose a far greater threat to a democratic political system. Do Facts Matter? looks beyond individual citizens to the role that political elites play in informing, misinforming, and encouraging or discouraging the use of accurate or mistaken information or beliefs. Hochschild and Einstein show that if a well-informed electorate remains a crucial component of a successful democracy, the deliberate concealment of political facts poses its greatest threat.

During the past decade, skepticism about climate change has frustrated those seeking to engage broad publics and motivate them to take action on the issue. In this innovative ethnography, Candis Callison examines the initiatives of social and professional groups as they encourage diverse American publics to care about climate change. She explores the efforts of science journalists, scientists who have become expert voices for and about climate change, American evangelicals, Indigenous leaders, and advocates for corporate social responsibility. The disparate efforts of these groups illuminate the challenge of maintaining fidelity to scientific facts while transforming them into ethical and moral calls to action. Callison investigates the different vernaculars through which we understand and articulate our worlds, as well as the nuanced and pluralistic understandings of climate change evident in different forms of advocacy. As she demonstrates, climate change offers an opportunity to look deeply at how issues and problems that begin in a scientific context come to matter to wide publics, and to rethink emerging interactions among different kinds of knowledge and experience, evolving media landscapes, and claims to authority and expertise.

"Today it seems that conspiracy and rumour spread faster than ever and are increasingly hard to debunk. How do we convincingly explain the difference between good information and misinformation? A matter of fact explores the science of communicating and presents innovative ways to talk effectively (and empathetically) about contentious information"--Publisher information.

NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.