Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.

K-Pop: Popular Music, Cultural Amnesia, and Economic Innovation in South Korea seeks at once to describe and explain the emergence of export-oriented South Korean popular music and to make sense of larger South Korean economic and cultural transformations. John Lie provides not only a history of South Korean popular music—the premodern background, Japanese colonial influence, post-Liberation American impact, and recent globalization—but also a description of K-pop as a system of economic innovation and cultural production. In doing so, he delves into the broader background of South Korea in this wonderfully informed history and analysis of a pop culture phenomenon sweeping the globe.

Goyal's Target CUET (UG) 2022 Section II - Environmental Studies (Chapter-wise study notes, Chapter-wise MCQs and with 3 Sample Papers) Goyal's Target CUET 2022 Books will help you to score 90% plus in CUET (UG) 2022 Exam conducted by National Testing Agency (NTA) for admission to all the Central Universities for the academic session 2022-23. Salient Features of Goyal's Target CUET (UG) 2022 Books Strictly according to the latest syllabus released by NTA for CUET (UG) - 2022-23 Chapter-wise study notes to enable quick revision and systematic flow of concepts Chapter-wise MCQs based on syllabus released by NTA and books published by NCERT Chapter-wise MCQs based on input text 3 Practice Papers