Little work has been done to explicate the motivational factors of agency, particularly in cases where an artifact initially deemed ineffective or superfluous becomes an everyday necessity, such as the automobile at the turn of the twentieth century. Farmers saw it as a "devil wagon" but later adopted it for use as an all-around device and power source. What makes a social group change its position about a particular artifact? How did the devil wagon overcome its notoriety to become a prosaic mainstream device? These questions direct the research in this book. While they may have been asked before, author Imes Chiu (PhD, Cornell University) brings a different and refreshing approach to the problem of newness. Preexisting practices and work routines used as explanatory devices have something interesting to say about diffusion strategies and localization measures. This innovative study examines the conversion of users. To understand the motivating factors in mass adoption, the study focuses on perceptions and practices associated with horses and motorcars in three different settings during three different periods. All three cases begin with the motorcar in the periphery: all three end with it achieving ubiquity. This multiple-case design is used for the purpose of theoretical replication. Results in all three cases show that a contrived likeness to its competitor-the horse-contributed to the motorcar's success. The motorcar absorbed the technical, material, structural, and conceptual resources of the technology it displaced. This book, which includes several rare photographs, will be an important resource for those who wish to study the history of transportation and technology adaptation.

In September 1893, little could 23-year-old mechanic J. Frank Duryea dream of the changes that would be brought about by his creation -- a frail gasoline buggy that made its debut on the streets of Springfield, Massachusetts. Charles E. and J. Frank Duryea, two brothers from rural Illinois, were the founders of the American automobile industry. The Duryea Motor Wagon company was the first company organized in the United States for the manufacture of automobiles. The attention-getting, older brother Charles demanded - and to date has received - the principal credit for these pioneering accomplishments. A bitter family feud between the brothers, which was even carried on by their families after their deaths, further muddied the question about the individual brothers' contributions. However, in Carriages Without Horses: J. Frank Duryea and the Birth of the American Automobile Industry, historian and author Richard P. Scharchburg proves that the quiet, self-effacing younger brother J. Frank Duryea is unquestionably entitled to as much credit as Charles, if not considerably more. J. Frank did the actual work of construction on the cars, and was responsible for the practical designing and engineering of all components (aside from the steering mechanism) of the Duryea cars. More than an account of the struggle for precedence between brothers, however, Carriages Without Horses tells the story of America's first automobile company taking shape. Scharchburg covers the design and development of the first Duryea car, culminating with its successful operation on the streets of Springfield, Massachusetts on September 21, 1893. This book also covers: the landmark Chicago Times-Herald race of 1895, won by the Duryea car built and driven by J. Frank; the subsequent progress of the Duryea Motor Wagon Company; and, after the brothers went their separate ways, J. Frank's 1901 founding of the Stevens-Duryea Company.

The trading, selling, and buying of personal transport has changed little over the past one hundred years. Whether horse trading in the early twentieth century or car buying today, haggling over prices has been the common practice of buyers and sellers alike. Horse Trading in the Age of Cars offers a fascinating study of the process of buying an automobile in a historical and gendered context. Steven M. Gelber convincingly demonstrates that the combative and frequently dishonest culture of the showroom floor is a historical artifact whose origins lie in the history of horse trading. Bartering and bargaining were the norm in this predominantly male transaction, with both buyers and sellers staking their reputations and pride on their ability to negotiate the better deal. Gelber comments on this point-of-sale behavior and what it reveals about American men. Gelber's highly readable and lively prose makes clear how this unique economic ritual survived into the industrial twentieth century, in the process adding a colorful and interesting chapter to the history of the automobile.