Fourteen noted rhetorical theorists and critics answer a summons to return ethics from abstraction to the particular. They discuss and explore a meaning of ethos that predates its more familiar translation as "moral character" and "ethics." Together the contributors define ethical discourse and describe what its practice looks like in particular communities.

Rhetoric, Embodiment, and the Ethos of Surveillance: Student Bodies in the American High School investigates the rhetorical tension between controlling student bodies and educating student minds. The book is a rhetorical analysis of the policies and procedures that govern life in contemporary American high schools; it also discusses the rhetorical effects of high-security, high-surveillance school buildings. It uncovers various metaphors that emerge from a close reading of the system, such as students’ claims that “school is a prison.” Jennifer Young concludes that many of the policies governing contemporary American high schools have come to rhetorically operate as a “discourse of default” that works against the highest aims of education, and she offers a method of effecting a cultural shift for going forward. Specifically, Young calls for an explicit application of intentional rhetoric to match discourse to audience and suggests that the development of empathy as a core value within the high school might be more effective in keeping students safe than the architectural and technological approaches we currently employ.

Labels traditionally ascribed to women—mother, angel of the house, whore, or bitch—suggest character traits that do not encompass the complexities of women’s identities or empower women’s public speaking. Rethinking Ethos: A Feminist Ecological Approach to Rhetoric redefines the concept of ethos—classically thought of as character or credibility—as ecological and feminist, negotiated and renegotiated, and implicated in shifting power dynamics. Building on previous feminist and rhetorical scholarship, this essay collection presents a sustained discussion of the unique methods by which women’s ethos is constructed and transformed. Editors Kathleen J. Ryan, Nancy Myers, and Rebecca Jones identify three rhetorical maneuvers that characterize ethos in the feminist ecological imaginary: ethe as interruption/interrupting, ethe as advocacy/advocating, and ethe as relation/relating. Each section of the book explores one of these rhetorical maneuvers. An afterword gathers contributors’ thoughts on the collection’s potential impact and influence, possibilities for future scholarship, and the future of feminist rhetorical studies. With its rich mix of historical examples and contemporary case studies, Rethinking Ethos offers a range of new perspectives, including queer theory, transnational approaches, radical feminism, Chicana feminism, and indigenous points of view, from which to consider a feminist approach to ethos.

'Moral character, so to say, constitutes the most effective means of proof.' In ancient Greece, rhetoric was at the centre of public life. Many writers attempted to provide manuals to help improve debating skills, but it was not until Aristotle produced The Art of Rhetoric in the 4th century bc that the subject had a true masterpiece. As he considered the role of emotion, reason, and morality in speech, Aristotle created essential guidelines for argument and prose style that would influence writers for more than two millennia. Brilliantly explained and carefully reasoned, The Art of Rhetoric remains as relevant today as it was in the assemblies of ancient Athens.

This book explores rhetorical ethos and its ongoing role in patients’ credibility and in misdiagnoses stemming from gender, race and class-based biases. Drawing on the concept of ethos as a theoretical framework, it explores health and mental illness across different conditions and across different methodological approaches. Extending work on ethos in clinical encounters and public discourse about biomedicine and presenting new research on the rhetoric of mental health, stigma and mental illness, the book explores how bias in clinical settings can lead to symptoms labelled "in the patient’s head" masking treatable medical problems. This notable contribution to the rhetoric of health and medicine will be of interest to all researchers and graduate students of rhetoric and composition studies, rhetoric of health and medicine, disability studies, medical humanities, communication, and psychology.

In Transforming Ethos Rosanne Carlo synthesizes philosophy, rhetorical theory, and composition theory to clarify the role of ethos and its potential for identification and pedagogy for writing studies. Carlo renews focus on the ethos appeal and highlights its connection to materiality and place as a powerful instrument for writing and its teaching—one that insists on the relational and multimodal aspects of writing and makes prominent its inherent ethical considerations and possibilities. Through case studies of professional and student writings as well as narrative reflections Transforming Ethos imagines the ethos appeal as not only connected to style and voice but also a process of habituation, related to practices of everyday interaction in places and with things. Carlo addresses how ethos aids in creating identification, transcending divisions between the self and other. She shows that when writers tell their experiences, they create and reveal the ethos appeal, and this type of narrative/multimodal writing is central to scholarship in rhetoric and composition as well as the teaching of writing. In addition, Carlo considers how composition is becoming compromised by professionalization—particularly through the idea of “transfer”—which is overtaking the critical work of self-development with others that a writing classroom should encourage in college students. Transforming Ethos cements ethos as an essential term for the modern practice and teaching of rhetoric and places it at the heart of writing studies. This book will be significant for students and scholars in rhetoric and composition, as well as those interested in higher education more broadly.

Chapter by chapter, 'Deep Rhetoric' develops an understanding of rhetoric not only in its philosophical dimension but also as a means of guiding and conducting conflicts, achieving justice and understanding the human condition.