"You'll discover the unique challenges and opportunities of running an in-world business. You'll delve into the most popular Second Life business and get practical pointers from some of the metaverse's best-known entrepreneurs. And you'll get the nuts-and-bolts expertise you need to succeed, from developing a unique product or service to mounting an effective marketing campaign."--Jacket.

ePub Version. Peter Drucker called it the best book on business startup and what it takes to be an entrepreneur. Solid, gritty, detailed, and perfect for all budding and experienced entrepreneurs, written by one himself.

Why market and sell to people only in the "real world"...when there's a "second life" filled with unlimited possibilities for profit?

Start a successful business mid-life When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting roadmap for anyone age 50+ looking to be their own boss and launch their dream business. This book provides up-to-date resources and guidance for launching a business when you're 50+. There are snappy profiles of more than a dozen successful older entrepreneurs, describing their inspirational journeys launching businesses and nonprofits, followed by Q&A conversations, and pull-out boxes containing action steps. The author walks you through her three-part fitness program: guidelines for becoming financially fit, physically fit, and spiritually fit, before delving more deeply into how would-be entrepreneurs over 50 can succeed. • Describes how you can find capital to start your own business • Offers encouraging stories of real people who have become their own bosses and succeeded as entrepreneurs • Written by PBS Next Avenue’s entrepreneur expert, Kerry Hannon • Teaches you how to start your own business Never Too Old to Get Rich is the ideal book for older readers looking to pursue new business ventures later in life.

Turn virtual money into real cash in Second Life Written by successful Second Life resort owner Irie Tsure, this comprehensive guide will accompany you on the tricky journey from "newbie'" to expert in the virtual world of Second Life. Teach Yourself Making Money from Second Life is intended to cover every skill required to enjoy and prosper within this virtual world but in particular focuses on those entrepreneurial activities, strategies, and skills which can help you get ahead in business in Second Life. This book is packed with advice for virtual entrepreneurs looking to develop independent businesses within SL, perfect for individuals or small companies interested in entering SL and succeeding there.

A guide to the shared virtual world of Second Life explains how to get around the world and become a resident and describes key places to visit, other key types of residents, games and sports, entertainment venues, and "after dark" activities.

Everyone knows the typical entrepreneurial success story: A couple of entrepreneurs have a great idea, work their tails off to establish the business and, before long, they're set for life. Right? Hardly. Turnaround artist Theo van Dijk knows two things: First, young businesses that have survived the start-up years will face periods of stagnation. Second, every venture at some point reaches a complacent plateau, owners take their eyes off the ball, and—wham!—a crisis charges through the door. Entrepreneurs can avoid that fate by watching for signs of trouble and taking the action steps van Dijk outlines. And it's worth the effort, because troubles and crises all have a silver lining—they position the company for greater, long-term growth. Entrepreneurs, predictably, become overconfident just when they think they have it made. A crisis of leadership and/or direction then occurs, and it usually has to do with mismanaged growth. Suddenly, the company can't fill orders, or customers complain about service and delivery. Or family bickering slows momentum just when the company is poised to take off. Theo van Dijk has seen it all, and he knows what the real problem is. During the start-up years, everyone is focused on creating a product and building a list of customers. Informality and flexibility are the rule. But at some point, what used to work no longer does. Survival is once again at stake and the odds are once again very much against the survivors of the early entrepreneurial phase. It's right at this point, van Dijk argues, that the structure of the organization needs to become more formal and built to last. He shows many ways companies in crisis can overcome challenges by changing the way they handle customers, putting new processes and procedures in place, and managing employees in a more professional manner. This work is painful, but it's necessary if the company is to survive trouble and set a course for long-term growth.