Conscious business owners and entrepreneurs must be highly skilled at selling their ideas, products and services. This book demystifies the sales process and shows that sharing our vision, expressing our mission and standing for what are possible are all acts of selling.

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.

NEW YORK TIMES BESTSELLER • A Times (UK) Best Book of the Year • From the author of the million-copy-selling Essentialism comes an empowering guide to achieving your goals. It all starts with a simple principle: Not everything has to be so hard. “In a world beset by burnout, Greg McKeown’s work is essential.”—Daniel H. Pink, author of When, Drive, and To Sell Is Human “At a time when fear, uncertainty, and our ever-growing list of responsibilities have come to feel like much too much to handle, Effortless couldn’t be timelier, or more necessary.”—Eve Rodsky, author of Fair Play Do you ever feel like: • You’re teetering right on the edge of burnout? • You want to make a higher contribution, but lack the energy? • You’re running faster but not moving closer to your goals? • Everything is so much harder than it used to be? As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat,” we’re often working twice as hard to achieve half as much. Getting ahead doesn’t have to be as hard as we make it. No matter what challenges or obstacles we face, there is a better way: instead of pushing ourselves harder, we can find an easier path. Effortless offers actionable advice for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out. Effortless teaches you how to: • Turn tedious tasks into enjoyable rituals • Prevent frustration by solving problems before they arise • Set a sustainable pace instead of powering through • Make one-time choices that eliminate many future decisions • Simplify your processes by removing unnecessary steps • Make relationships easier to maintain and manage • And much more The effortless way isn't the lazy way. It's the smart way. It may even be the only way. Not every hard thing in life can be made easy. But we can make it easier to do more of what matters most.

So you probably won't be attending your own movie premiere or collecting a Grammy Award this year. That doesn't mean you can't look like you're ready for the red carpet and fawning paparazzi. In Effortless Style, June Ambrose, the celebrity fashion stylist and designer who's shaped the looks of some of the biggest names in entertainment -- including Jay-Z, Missy Elliott, Kelly Ripa, and Mariah Carey -- reveals the industry secrets that can help anyone exude genuine star power, regardless of body type or budget. The key to looking and feeling like a celebrity lies in defining your own unique style and adapting it to each situation. The result is a look as natural as a second skin. In clear step-by-step instructions, Ambrose shows how people can improve the way they present themselves to the world, whether it's for a first date or an important meeting, and in turn boost their overall mood and self-confidence. Using examples from her work molding celebrities' images, she teaches women (and their men) how to define and enhance their look, with chapters devoted to topics such as knowing what clothes work for each body type, how to accessorize like a star, the importance of tailoring clothes so that an off-the-rack suit fits like a custom-made Armani, and much more. She offers tricks of the trade -- from choosing the perfect lingerie to handling bad hair days -- and provides a welcome list of wardrobe essentials and perennial fashion don'ts. With this must-have style guide every woman, whether girl next door or top executive, will be able to unleash her inner VIP -- effortlessly.

The creator of "Grey's Anatomy" and "Scandal" details the one-year experiment with saying "yes" that transformed her life, revealing how accepting unexpected invitations she would have otherwise declined enabled powerful benefits.

A GUIDE TO THE UNIQUE POWER OF BEEJA MEDITATION TO OVERCOME STRESS AND ANXIETY, HELPING US TO THRIVE. ‘Will’s meditation is a game changer. If you want to understand meditation more deeply and how you can harness the benefits, The Effortless Mind is where it’s at. I will be giving this important book to everyone I know.’ Jasmine Hemsley, author of The Art of Eating Well ‘Will makes meditation cool. Say hello to a clearer mind thanks to your new bulletproof technique to help you relax and unleash your best self.’ Madeleine Shaw, author of Get The Glow Daily life can feel like a fast-paced treadmill, leaving little time to unwind, re-charge and do what brings us joy. Meditation is a powerful way to hit the pause button, increase your energy and start to enjoy life more. The Effortless Mind is renowned meditation teacher Will Williams’s must-have guide for modern-day meditators. Suffering from chronic stress and insomnia, Will undertook years of research and training with leading experts from around the world, which led him to find the cure he was looking for in Beeja meditation. In The Effortless Mind, Will explains how his Vedic-inspired method of meditation has transformed the lives of his students – all of whom are busy people of all ages and all backgrounds. Their inspiring stories and the scientific research into meditation show the profound physical, mental and emotional benefits you can gain from such a simple daily practice, including more energy, better sleep, greater clarity, less anxiety and a happier outlook on life. More praise for The Effortless Mind: ‘Meditation can be a powerful tool in managing anxiety, stress and other common daily experiences that so many people seem to face and Vedic meditation with Will is one of the simplest forms of meditation there is, making it incredibly accessible for anyone to learn.’ Annie Clarke, author of Mind Body Bowl ‘I learnt how to meditate with Will Williams two years ago and since then so many things have changed. I have a life-long tool that has brought me calm, clarity and increased creativity and allowed me to far more effectively weather the storms of everyday life. Will is the most generous, warm and gracious teacher.’ Eminé Rushton, Wellbeing Director, Psychologies ‘Within a few months of learning to meditate with Will, I realised I was starting to have so many ideas for songs and books, as well as helping me with a busy schedule of touring and being a dad.’ Howard Donald, Take That ‘Beeja meditation is now part of my daily routine. It has been hugely beneficial in so many ways. Will is very supportive and nurturing and makes learning seem easy and fun. I feel extremely grateful this has come into my life.’ Cressida Bonas, actress ‘Will’s practical, non-woo-woo approach to meditation has enabled thousands of busy people to find a way to fit a regular practice into their lives.’ Lesley Thomas, The Times

Review "Original, practical and very effective. This new approach to insomnia will change lives." -- Dr W Rosental, Consultant Psychiatrist and Addiction Specialist. Product Description To those who are longing for a good night's sleep To those addicted to sleeping pills To those who would give anything to get over their insomnia To those for whom 'nothing ever seems to work' To every person who has suffered the horror of chronic insomnia, to every insomniac everywhere... ...this is for you The Effortless Sleep Method is the book insomniacs all over the world have been waiting for, even those for whom 'nothing ever works'. This highly practical and hugely effective method offers a simple and permanent solution for long-term and new insomniacs alike. The Effortless Sleep Method gives you something no other sleep aid can - an entirely different way of looking at insomnia. The step-by-step insomnia recovery programme contained in this book doesn't just treat insomnia, it totally undermines it. This is not another dry as dust reference book written by a doctor, but a lively, empowering book which connects the sufferer intimately to one who has gone through the same pain. Many insomnia books follow a similar format: scientific information about sleep, a section on sleep hygiene and a set of relaxation techniques, all interspersed with various case studies. While in some cases this will be helpful in learning how to sleep better, for many, this will never be enough. The chronic insomniac can think his or her way around the sleep hygiene, will doubt the validity of the case studies and will fight the relaxation techniques. The chronic insomniac has been there, done that; the chronic insomniac has an answer for everything. This book is entirely different in its approach to insomnia. Yes, there are practical changes to make, but the real magic lies in the changes it will make to your thinking. Because of this, the approach in the book is not only useful in treating insomnia; once mastered, the principles can be extended into other areas of your life. What will you get from The Effortless Sleep Method? - You will discover a truly permanent solution to chronic insomnia, even if you have suffered for decades - You may end up sleeping better that you have ever done, - Discover the one simple rule which can instantly improve your sleep - Learn the secret most doctors won't tell you - You will finally understand why 'nothing seems to work', no matter how many remedies and sleep aids you try - Learn the astonishing and unexpected ways in which you may be sabotaging your own recovery with everyday talk and activities - Hear a new and surprising take on sleep restriction therapy, which explains why it may not have worked for you - You will feel empowered, optimistic, acquire a positive outlook and feel more in control of your life in general The ability to sleep soundly, naturally and unaided is the desire of every chronic insomniac. This book will guide you to rediscovering your innate ability to sleep without pills, potions or external sleep aids. When The Effortless Sleep Method is followed properly, the results can be incredible. Many people report sleeping better than they have ever done. Now, anyone really can have perfect sleep.