The national bestselling, breakthrough program for reversing and preventing aging, written by a leading medical specialist. This could be as close to a fountain of youth as mankind will ever come. In The Edge Effect, Dr. Eric Braverman reveals scientifically proven methods for preventing or reversing the debilitating effects of aging—including memory loss, weight gain, sexual dysfunction, and Alzheimers. A leading figure in brain-body health care, Dr. Braverman explains the vital importance of proper brain nourishment. He then shows how balancing the brain’s four essential neurotransmitters is the key to increased longevity and wellbeing. Proven effective for thousands of patients in Dr. Braverman’s practice, this groundbreaking approach will help anyone make the most of his or her life, radically reducing the risk of major illnesses such as cancer and heart disease, as well as minor ailments.

The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob. In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.

The first edition of Tropical Rain Forests: an Ecological and Biogeographical Comparison exploded the myth of ‘the rain forest’ as a single, uniform entity. In reality, the major tropical rain forest regions, in tropical America, Africa, Southeast Asia, Madagascar, and New Guinea, have as many differences as similarities, as a result of their isolation from each other during the evolution of their floras and faunas. This new edition reinforces this message with new examples from recent and on-going research. After an introduction to the environments and geological histories of the major rain forest regions, subsequent chapters focus on plants, primates, carnivores and plant-eaters, birds, fruit bats and gliding animals, and insects, with an emphasis on the ecological and biogeographical differences between regions. This is followed by a new chapter on the unique tropical rain forests of oceanic islands. The final chapter, which has been completely rewritten, deals with the impacts of people on tropical rain forests and discusses possible conservation strategies that take into account the differences highlighted in the previous chapters. This exciting and very readable book, illustrated throughout with color photographs, will be invaluable reading for undergraduate students in a wide range of courses as well as an authoritative reference for graduate and professional ecologists, conservationists, and interested amateurs.

Are you missing opportunities for growth that are right in front of you? In today’s volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocus on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business. In this insightful yet practical book, strategy experts Alan Lewis and Dan McKone articulate a mindset that helps leaders recognize and capitalize on these opportunities. The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers’ views of the world and then provides three different lenses through which you can see and leverage value: • Product edge. How to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering • Journey edge. How to create and capture extra value by adjusting your role in supporting the customer’s journey to and through your offering • Enterprise edge. How to unlock additional value from resources and capabilities that support your core offering by applying them in a different context, for a different offering or different set of customers With engaging examples across many industries, Lewis and McKone coach you on how to identify and assess each of the different “edges” and then provide concrete insights and advice on applying edge strategy and tactics to use in specific business contexts. The book concludes with a ten-step process to help executives and managers find and leverage the edges in their own companies. Edge Strategy is the concise, hands-on guide for growing your business by getting more yield from assets already in place, relationships already established, and investments already made.

Edge Effect is Sandra McPherson's most original work to date. Constructed in two parts, the collection embraces secretly related worlds: the poetics of natural history and artistic discoveries of self-taught folk artists. Throughout, waves from one poem mark the shores of others. In natural history, an edge effect occurs where two communities, such as land and sea, overlap, that zone becoming more diversified than each of them. McPherson explores this effect in nature and art, questioning our notions of inside and outside, center and margin. Profound and moving, she recasts the very premises of formal understanding in poetry, accommodating at once the arts of nature and the nature of art.

The Princeton Guide to Ecology is a concise, authoritative one-volume reference to the field's major subjects and key concepts. Edited by eminent ecologist Simon Levin, with contributions from an international team of leading ecologists, the book contains more than ninety clear, accurate, and up-to-date articles on the most important topics within seven major areas: autecology, population ecology, communities and ecosystems, landscapes and the biosphere, conservation biology, ecosystem services, and biosphere management. Complete with more than 200 illustrations (including sixteen pages in color), a glossary of key terms, a chronology of milestones in the field, suggestions for further reading on each topic, and an index, this is an essential volume for undergraduate and graduate students, research ecologists, scientists in related fields, policymakers, and anyone else with a serious interest in ecology. Explains key topics in one concise and authoritative volume Features more than ninety articles written by an international team of leading ecologists Contains more than 200 illustrations, including sixteen pages in color Includes glossary, chronology, suggestions for further reading, and index Covers autecology, population ecology, communities and ecosystems, landscapes and the biosphere, conservation biology, ecosystem services, and biosphere management

Theres something fascinating about border towns. Who hasnt crossed the line into another state to buy fireworks, gamble, or even to get married? Here are border towns with names as unique as the places themselves, names that bridge the boundaries. Robert D. Temple brings you a quirky, fascinating, and wholly entertaining look at more than eighty North American border towns in Edge Effects. With an adventurers heart and a historians keen eye, Temple explores life on the edge and how these places have made their place in history. Theres big-city Mexicali and empty-quarter Idavada, idyllic Vir-Mar Beach and whiskey-soaked Mondak. Then theres prairie-bleak Alsask, mountain-high Wyocolo, and palmy Florala. And who could forget Texarkana? Along with finding these towns in the first place comes adventure in exploring them, by highway, four-wheel-drive, boots, and kayak, and in encountering memorable locals: historians, farmers, waitresses, cops, forest rangers, railroaders, and neer-do-wells. But even more, these places lead us to investigate concepts of borders, boundaries, frontiers, margins, and marginality, as well as survey lines, battle lines, picket lines, and color lines. Edge Effects brilliantly examines how frontiers enrich cultures and boundaries define them. But more importantly, it reveals how edges shape local historyand our lives. A revised edition of Edge Effects was published July 10, 2009.