This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.

A test bank features 80 questions per chapter designed totest students on knowledge and comprehension of topics.

This book is designed for people who want to understand e-commerce - and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing". From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned.Look forward to more than 450 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. The Story so far: Join us in revisiting the last 20 years of e-commerce. Look into the ups but also the downs of various business archetypes. Also, find a detailed analysis of recent market developments and major players in China. Basic Concepts: Learn about the interaction of all building blocks along the e-commerce value chain. You will understand how to make your customer happy in terms of demand based procurement, distribution, customer service, and much more... Case Studies: Get insights into 50 renowned online players around the globe. Each profile covers a detailed business model assessment and market positioning. The authors give a brief outlook on challenges and opportunities for each of the companies portrayed. Strategic Aspects: Find answers to major strategic questions: How to prosper in a "GAFA" dominated economy? Should I resist the temptation to sell via Amazon? Are banking and insurance the next industries to be radically transformed? ...and what is taking so long in the home furnishings sector? Interviews: Tap into the knowledge of successful serial entrepreneurs and get inspired by the latest insights of Stephan Schambach, René Köhler, and Florian Heinemann. Benchmarking: Learn how to benchmark your own e-commerce activities and take a closer look on aspects such as platform, business intelligence, online marketing, and CRM. Sold over 3.000 times in Germany. Voted the best book about E-Commerce!

This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

An E-Commerce Law For the World: The Model Electronic Transactions Act contains summaries of E-commerce laws of the United Nations, the European Union, and more than 120 countries on six continents. At the end, the best attributes of those laws are incorporated into a model E-commerce statute for consideration for enactment by lawmakers all over the world. This is Volume 2 of the E-COMMERCE LAW TRILOGY. Volume 1, E-Commerce Law Around the World, was released in 2011; and Volume 3, Certification Authority Law Around the World, is scheduled for release in 2013. All of them will become available for purchase at Xlibris.com, Amazon.com, BarnesAndNoble.com, law bookstores and other outlets.

Ecommerce and Beyond is a simple, non-technical book for bricks-and-mortar shop owners, entrepreneurs and store sales managers who are ready to succeed online, or can't figure out why their ecommerce website is not selling as much as it should. In this book, Rodolfo Melogli explains his very basic yet effective ecommerce strategy. This practical 9-step, bullet-proof system has helped countless small and medium business owners across Ireland, the UK, the USA and Italy build and maintain profitable websites. The author shares all the up-to-date, expert knowledge and insights that ecommerce managers need to take charge of their online success . Ecommerce and Beyond combines the basics of internet marketing together with practical expert tips, so that online retailers can: Attract the right website traffic Engage and turn browsers into buyers Leverage referrals and product reviews Skyrocket online sales This book is not about web design. Plenty of shiny designer websites out there simply do not convert sales. Ecommerce and Beyond is about turning visitors into leads and browsers into buyers . That is the essence of good ecommerce marketing – having your website sell globally, 24/7, 365 days per year and automatically, even while you sleep, and without a degree in rocket science.

Collaboration in highly distributed organizations of people, robots, and autonomous systems is and must be revolutionized by engineering augmentation. The aim is to augment humans’ abilities at work and, through this augmentation, improve organizations’ abilities to accomplish their missions. This book establishes the theoretical foundations and design principles of collaborative e-Work, e-Business and e-Service, their models and applications, design and implementation techniques. The fundamental premise is that without effective e-Work and e-Services, the potential of emerging activities, such as e-Commerce, virtual manufacturing, tele-robotic medicine, automated construction, smart energy grid, cyber-supported agriculture, and intelligent transportation cannot be fully materialized. Typically, workers and managers of such value networks are frustrated with complex information systems, originally designed and built to simplify and improve performance. Even if the human-computer interface for such systems is well designed, the information and task overloads can be overwhelming. Effective delivery of expected outcomes may not occur. Challenges and emerging solutions in the context of the recently developed CCT, Collaborative Control Theory, are described, with emphasis on issues of computer-supported and communication-enabled integration, coordination and augmented collaboration. Research results and analyses of engineering design methods and complex systems management techniques are explained and illustrated.