"The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."­­Atlanta Business Chronicle A fascinating look into the future of business, as featured in Fast Company The future is uncertain­­the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions. In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need. Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

"The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."Atlanta Business Chronicle A fascinating look into the future of business, as featured in Fast Company The future is uncertainthe world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions. In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need. Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

2 E-Books in One The Renaissance Society THIS IS A BOOK ABOUT THE FUTURE. Your future. Our future. The future of companies, the marketplace, and society. According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Jensen and Aaltonen's razor-sharp predictions offer a much-needed headsup--and a major head-start--for your future success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator--much like it did during the European Renaissance. You'll find out why learning will become the world's largest industry and how services will become the twenty-first century's biggest growth market. You'll see a powerful shift in the concept of ownership, the role of employees within a company, and the role of companies in society. Most important, you'll be able to turn these fascinating predictions into real-world opportunities for decades to come. The Dream Society How Market Leaders from Disney to Nike Successfully Target Human Emotions and How Other Companies Can Join Them The Dream Society reveals the future of business after the Information Age, a future in which the story behind the product will provide the competitive edge. It provides insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. Thought-provoking and timely, it details the ways in which today's dream society trades on the exciting world of human potential and dreams¬¬and what organizations must do to keep from being left behind.

“A liberating read that will cause you to act in your own best interests and the best interests of everyone working within your sphere of influence.” —John Hoover, New York Times–bestselling author of How to Work for an Idiot The number one reason cited in exit interviews for an employee quitting is “my manager.” This can be for multiple reasons—including one that many managers and executives aren’t even aware of: Today’s employees simply don’t respond to the old hands-on, militaristic management styles. They are highly independent, individual professionals with their own fully developed ideas. Leaders and managers who try to micromanage them will inevitably confront widespread disgruntlement, absenteeism, and turnover . . . and increase their own and their employees’ stress levels. The Hands-Off Manager offers a new vision for all managers. With stories, examples, and activities for the reader to practice, this book shows any manager—new or seasoned—how to coach and mentor employees rather than hover over their shoulders and goad them into action. In this system, each employee’s strength is honored and honed in a climate of partnership and mutual goal-setting—a powerful ingredient for organizational growth and success.

When the first edition of Masterful Coaching was published, it quickly became the standard resource for anyone who was a coach, considering becoming a coach, or curious about being an extraordinary coach. In this completely revised third edition of his groundbreaking book, Hargrove presents his profound insights into the journey to of becoming a masterful coach along with guiding ideas, tools, and methods.

Consumerism has established itself as a dominant lifestyle, but the reasons behind this are often unclear. This study revisits a large amount of diverse research, and argues that consumerism is a powerful ritual “machine” that can make up for the modern lack of values with new symbols and rituals. Consumerism made its claim between the end of the 19th and the beginning of the 20th century, when the traditional symbolic world had ended and a new one had not yet emerged. Slowly but progressively, consumerism begun to develop new symbolic forms and new social rituals, becoming the basis for new mimetic behaviours. As nationalism has progressively declined, consumerism has permeated the entire social fabric. Supermarkets and shopping malls must be interpreted in the light of their ritual significance, as temples and holy cities of a new symbolic order. In the consumeristic era, many people are led to think and imagine in consumer terms, to identify themselves through consumption rituals. The impact of consumerism on culture, from literature to art, should not be underestimated. Many artists have tried to develop their aesthetics by triggering a dialectical, or openly critical, confrontation with consumerism. This book also takes into account the development of violence and the effects of consumerism on childhood and new generations. The book contains a preface by the German anthropologist Christoph Wulf, and the images illustrating the text are by Belgian artist Michel Couturier.