“Billy Durant (1861-1947) put together General Motors, model by model, and twice lost it — to the bankers and the engineers, and to ego. It’s a big, meaty, broadly suggestive story that Bernard Weisberger tells — properly qualified and documented — to rescue Durant from the ‘oblivion which is the price of failure in America.’ Durant’s fate, it appears, was in his stars. His energy and drive came from maternal grandfather Henry Howland Crapo, midwest magna-merchant, first citizen of Flint, and twice Michigan’s governor. The failure — dreaded and repeatedly — was that of his wastrel father. Leaving school young, he quickly ‘unveiled his true, shining gift, which was salesmanship’ — but not of the conventional, glad-handing sort; rather, he conveyed his own faith in the product, opening new vistas for the customer. The problem, to find a worthy product — or to make one — was solved with the appearance of a simple cart, mounted on ingenious springs, that didn’t jounce. Within hours Durant had bought out the cart ‘factory,’ raised the necessary money, and acquired a partner — the first of the exceptionally able associates (Nash, Champion, Kettering, Chrysler, Sloan) whom he fired with his dreams. The crucial jump into auto production — ‘a whole new physical and economic landscape’ — came with the foundering Buick; and it was then that Durant discovered, critically, the ability to raise money in the stock market from the sale of nebulous assets. As Durant goes on by this means to incorporate GM, to add a parts division, to diversify (‘Frigidaire’ was his name and baby too), Weisberger returns intermittently to his dual nature — the empire-builder impatient of routine and detail. But it was also pride that he’d proven himself not his father’s son that brought Durant down — for he lost GM the second time by trying single-handedly, in 1929, to prop up the tottering market for its stocks; and this madness the Morgans and Du Ponts could not excuse. Nothing, however, becomes Durant more than his failure to admit defeat; after the collapse of another auto company, launched under his name, he returned to Flint to set up, foresightedly, a respectable bowling alley. His ‘pathetic dignity and courage’ cap a memorable personal portrait far above the business-biography norm.” — Kirkus “Billy Durant deserved a good biography, and he got one... Weisberger has... collect[ed] every scrap of information that could be found and [put] it together in a complete picture of Durant and his work. It gives the first comprehensive account of his family background and private life... A variety of interesting figures appear, some well-known, others now forgotten — Alfred P. Sloan, Pierre Du Pont, John J. Raskob, Charles W. Nash, Walter Chrysler, Louis Chevrolet, David D. Buick. Each has a biographical sketch. Durant himself is appraised remarkably dispassionately, good points and bad, from his ability to see the great opportunities in the automobile industry to speculative mania that ultimately destroyed him... [Durant] emerges in this book very much like the protagonist in a Greek tragedy. He rose high and fell far because his great talents were offset be equally great flaws... Billy Durant could make dreams. He just could not make them come true.” — The Washington Post “[A] monumental work... Weisberger, ha[s]... painstakingly explored and researched America’s greatest success story.” — The Lantern (Columbus, Ohio)

Into the dramatic tale of this early twentieth-century mogul come the fascinating automotive pioneers -Henry Ford, David Buick, Charles Nash, Albert Champion, Louis Chevrolet, and Alfred P. Sloan. On Wall Street, J. P. Morgan turned down Durant's request for a loan while Pierre du Pont invested in Durant's expansion. Tracing the fortunes of a man and his era, The Deal Maker is a fast-paced, rousing tale of Durant's dizzying success and ultimate failure.

Praise for the first edition: "A fascinating book [and] a sympathetic look at the man who glued General Motors together and in the process made Flint one of the great industrial centers of America." ---Detroit Free Press "It is refreshing to report that Billy Durant is one of the best researched books dealing with an automotive giant." ---Antique Automobile "Billy Durant fills in a masterly way the only important void remaining concerning the work of the motorcar pioneers." ---Richard Crabb, author of Birth of a Giant: The Men and Incidents That Gave America the Motorcar What explains Billy Durant's powerful influence on the auto industry during its early days? And why, given Durant's impact, has he been nearly forgotten for decades? In search of answers to these questions, Lawrence Gustin interviewed Durant's widow, who provided a wealth of previously unpublished autobiographical notes, letters, and personal papers. Gustin also interviewed two of Durant's personal secretaries and others who had known and worked with the man who created General Motors. The result is the amazing account of the mastermind behind what would become, as the twentieth century progressed, the world's largest company.

"Painstakingly researched, the book sheds new light on how the divergent approaches of Durant and Sloan were destined to forge an entirely new business archetype, one that would become (and today remains) a global standard."--Jacket.

Praise for the previous edition: "This fun-to-read source will add spice for economics and business classes..."—American Reference Books Annual "...worthy of inclusion in reference collections of public, academic, and high-school libraries. Its content is wide-ranging and its entries provide interesting reading."—Booklist "A concise introduction to American inventors and entrepreneurs, recommended for academic and public libraries."—Choice American Inventors, Entrepreneurs, and Business Visionaries, Revised Edition profiles more than 300 important Americans from colonial times to the present. Featuring such inventors and entrepreneurs as Thomas Edison and Madame C. J. Walker, this revised resource provides in-depth information on robber barons and their counterparts as well as visionaries such as Bill Gates. Coverage includes: Jeffrey Bezos Michael Bloomberg Sergey Brin and Larry Page Michael Dell Steve Jobs Estée Lauder T. Boone Pickens Russell Simmons Oprah Winfrey Mark Zuckerberg.

This book is the tale not just of the two extraordinary men of its title but also of the formative decades of twentieth-century America, through two world wars and changes in business, industry, politics, and culture. You couldn’t find two more different men. Billy Durant was the consummate salesman, a brilliant wheeler-dealer with grand plans, unflappable energy, and a fondness for the high life. Alfred Sloan was the intellectual, an expert in business strategy and management, master of all things organizational. Together, this odd couple built perhaps the most successful enterprise in U.S. history, General Motors, and with it an industry that has come to define modern life throughout the world. In Billy, Alfred, and General Motors, business leaders and history buffs alike will discover: timeless lessons, cautionary tales, and motivational inspiration. The book includes vivid, warts-and-all portraits of the legends of the golden age of the automobile, from Henry Ford, Ransom Olds, and Charles Nash to the brilliant but uncredited David Dunbar Buick and Cadillac founder Henry Leland. The impact of Durant and Sloan on their contemporaries and their industry is matched only by the powerful legacy of their improbable and incredible partnership. Characters, events, and context -- all are brought skillfully and passionately to life in this meticulously researched and supremely readable book.