GATT, NAFTA, EEC -this alphabet soup of the nineties spells a bright future for companies bold enough to plunge into international waters. And this fully revised and updated edition of the ultimate practical export guide shows how businesses of any size can cash in on these great new opportunities. Internationally recognized trade expert Roger E. Axtell provides all the information you need to start, develop, and sustain a thriving export business, including the ins and outs of international distribution, pricing, language barriers, customs, and protocols.

A compact, easy-to-read primer on getting started in international trade ; complete how-to information on building a succesful business by trading overseas. Includes exporting, licensing, investing overseas.

"Roger Axtell is an internationalist Emily Post." --The New Yorker International business and leisure travel etiquette expert Roger Axtell's bestselling Do's and Taboos books have helped hundreds of thousands of business travelers and tourists avoid the missteps and misunderstandings the world traveler can encounter. In Essential Do's and Taboos, Axtell shares the wisdom he has compiled over a lifetime of international experience. Whether you need to know the best time of year to set up a business meeting in Germany or why the O.K. sign is not O.K. in Brazil, you'll find practical, fascinating, culture-savvy, up-to-date advice to help you steer clear of faux pas and face the world with confidence. Essential Do's and Taboos features: * Information on customs, protocol, etiquette, hand gestures, and body language * Fresh advice regarding Internet business and communication options * Country-specific chapters on eleven popular locations--from old favorites like England, France, Japan, and Germany to hot tourist destinations and emerging economies like India, China, Russia, and Mexico * Guidance on hosting international visitors * Important tips on using English around the world * Special do's and taboos for women traveling abroad

Avoid business blunders with Do s and Taboos of Hosting International Visitors "Roger Axtell is an international Emily Post." The New Yorker America hosts some 41 million international visitors who spend $50 billion dollars each year while mixing trade and tourism. Do s and Taboos of Hosting International Visitors offers hosts an indispensable guide to everything from entertaining and business protocol to the role of interpreters and corporate gift giving. You ll find: * List of tips by country on specific aspects of hosting and other valuable resources and references * Guidance for doing business with special groups, such as the British and Japanese * What foreign guests find peculiar about American dining, social drinking, and office protocol With the information in Do s and Taboos of Hosting International Visitors, you ll make your clients and colleagues visits more pleasant and avoid social mistakes that could ruin a deal. Instead, you ll gain a competitive edge by laying an important cornerstone of a good business relationship. "Knowing the appropriate protocol, customs, and etiquette when hosting business guests from overseas can often be more significant than the business discussion itself. This book provides all that and more." William A. Guenther, Manager, The Council House, Official Guest Facility of S.C. Johnson Wax Company

Develop your powers of public persuasion with the ultimate guide togreat speeches and business presentations. Do you get tongue-tiedat the mere thought of speaking in public? Would you rather swimwith sharks or undergo a tax audit than face an audience? Well,you're not alone. According to the Book of Lists' list of humans'greatest fears, the fear of death is our fourth greatest fear,while fear of public speaking commands a solid first place. Nowfrom Roger E. Axtell, one of America's most accomplished publicspeakers, here's a book guaranteed to turn even the most stage-shymumbler into a great communicator. Geared primarily, but notexclusively, for business people, this amusing and informativeguide can show you how to possess the powers of public persuasionyou've always dreamed of having. Whether it's making a pitch to theboard of directors, or prepping the sales force, stating your caseto the town council, or being interviewed on live TV, Do's andTaboos of Public Speaking can help you to be an intelligent,articulate, confident, and likable presence in front of anyaudience you'll ever face. * Surefire techniques for controlling fear, preparing for andorganizing a business presentation or speech, using body languageand humor, getting the most out of audio and audio/visualequipment, speaking in front of the camera, and much, muchmore * Helpful hints from successful business speakers and such greatsas Winston Churchill, Lee Iacocca, Red Barber, Roger Ailes, andCharles Osgood * Special chapters on humor and roasts, speaking internationally,and even how to become a professional speaker

A research guide locating reliable sources on industry, markets, countries, products, and regulations for doing business internationally. The reference volume includes primary, secondary, and reference sources, periodicals, indexes, government documents and computerized sources available through February 1996. The 800 sources are annotated and provide, when appropriate, locator numbers for government documents and order numbers for book purchases. The guide does not list journal articles or dissertations. Annotation copyrighted by Book News, Inc., Portland, OR