This book has established itself as a key text for all doctors, whatever their experience and wherever they practise. The role of doctors is changing: where doctors were once seen as a repository of knowledge and experience, the Internet now gives many patients immediate access to a vast amount of detailed information - more than any doctor could expect to hold in their head. As patients become participants, doctors are increasingly adjusting to new roles and forms of communication - from tellers and controllers to listeners, sharers and interpreters. This new edition of The Doctor’s Communication Handbook takes these latest developments into account, with an entirely new chapter on the essentials of good doctoring. Conversational in tone and spiced as ever with lighthearted but informative cartoons, it remains a key text for doctors at all levels and in all settings. It will be of particular value to candidates sitting the new Membership of the Royal College of General Practitioners (nMRCGP) examination, particularly the Clinical Skills Examination (CSE), and to undergraduate medical students.

An established key text for all doctors, this edition is completely up-to-date in regards to recent major changes in GP training and assessment.

This book has established itself as a key text for all doctors, whatever their experience and wherever they practice. The role of doctors is changing: where doctors were once seen as a repository of knowledge and experience, the internet now gives many patients immediate access to a vast amount of detailed information - more than any doctor could expect to hold in their head. As patients become participants, doctors are increasingly adjusting to new roles and forms of communication - from tellers and controllers to listeners, sharers and interpreters. This new edition of The Doctor's Communication Handbook takes these latest developments into account, with an entirely new chapter on the essentials of good doctoring. Conversational in tone and spiced as ever with lighthearted but informative cartoons, it remains a key text for doctors at all levels and in all settings. It will be of particular value to candidates sitting the new Membership of the Royal College of General Practitioners (nMRCGP) examination, particularly the Clinical Skills Examination (CSE), and to undergraduate medical students.

A simulated patient is an individual who, by pretending to be a patient in a consultation, offers health professionals an opportunity to learn, explore and develop their expertise. Simulated patients are also highly effective when used as an aid for consultation skills assessment. In recent years the rapid rise of simulated patients in healthcare training has led to many more people working as and with simulated patients. There is now a growing need for guidance on its benefits and also its potential complications. The Simulated Patient Handbook is full of practical, hands-on advice and procedures for simulated patients covering all aspects of their work. It includes comprehensive guidelines on the essential skills of characterisation and the giving of feedback. This is the only manual currently available for simulated patients to learn best practice. The wide-ranging, accessible reference also offers concise, realistic advice to facilitators about setting up, running and participating in sessions using simulated patients - using this extroadinary educational resource to its greatest advantage.

Skills for Communicating with Patients, Third Edition is one of two companion books on improving communication in medicine, which together provide a comprehensive approach to teaching and learning communication skills throughout all levels of medical education in both specialist and family medicine. Since their publication, the first edition of thi

Of previous editions: '... breaks new ground in its readability ... It is concise, wise, and firmly pragmatic'. British Medical Journal 'Since it was first published in 1994, Peter Tate’s The Doctor’s Communication Handbook has been essential reading to improve GP registrars’ communication skills'. Practical Diabetes International This bestselling title has established itself as the ultimate guide to patient communication for all doctors, whatever their experience and wherever they practice. Highly respected by many and acclaimed for its light, conversational tone, this completely updated and expanded eighth edition remains a key text for doctors at all levels and in all settings, particularly candidates sitting for the Membership of the Royal College of General Practitioners. Key features: Unique and accessible approach to this vital and frequently poorly practiced aspect of medicine Addresses the change in practice where traditional doctor consultations are increasingly being done by other health professionals, including nurse practitioners and paramedics Reflects the dissolution of the primary/secondary care boundary, and the increasing importance of shared responsibility for patient communication in clinical and social care Covers the new types of consultation including telephone triage and virtual consultation and the associated risks and benefits Retains all the features praised in previous editions − brevity, readability and humour As patients become participants, doctors are increasingly adjusting to new roles and forms of communication − from orators and governors to confidants and interpreters. The Doctor's Communication Handbook continues to provide an invaluable 'one stop shop' to help students, practicing doctors, nurses and other healthcare practitioners value and improve their skills in this area.

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.