Do you set goals for yourself only to find they go unmet?Do you recite daily affirmations that never become realized?Do you ever listen to motivational speakers but find you quickly lose your enthusiasm? How many times have you set out to achieve your goals only to find yourself falling short of the mark? Over the years, we've been inundated by methods of achieving success -- goal setting, daily affirmations, self-help gurus, and subliminal messaging. But these standard techniques have failed us time and time again. So what does work and how do we go about living the life we've always dreamed of having? Is it even possible? Not only is it possible, with The DNA of Success, it's inevitable. Success is not something "out there" -- it's an inside job. We all possess what it takes to achieve our greatest desires. But first, to find the motivation and direction our lives lack, we need to pinpoint our Core Desires -- those things in life for which we have an intense, unwavering, and deeply felt need. Whether you want to earn more money, establish deeper relationships, boost your self-confidence, or deepen your spirituality, you must first identify your Core Desire -- that intense want that drives you from within. Do you know what you desire most in your heart?Do you have a sense of what it will take to realize those desires?Are you willing to do whatever it takes? Jack Zufelt, a top professional speaker and highly acclaimed trainer, knows that all success is a result of the power within us. As The DNA of Success explains, Core Desires are the trigger mechanisms that unleash the Conquering Force. Your Conquering Force is your innate ability to act effectively in a pursuit of your Core Desires. Once you tap into your Conquering Force, you will overcome all obstacles and resistance in your way to achieve amazing results -- every time. Don't waste your valuable time and energy writing goals, visualizing your success, or repeating mantras -- The DNA of Success smashes the myths of achievement and teaches you to find the cause of success within yourself. Through case histories, business examples, real-life stories, testimonials, success tips, and proven advice, Zufelt reveals the new, in-depth psychology and personal habits that have won him the respect of his colleagues and the praise of the many thousands he has inspired.

The DNA of Achievers: 10 Traits of Highly Successful Professionals is intended to be a business-oriented, motivational, and inspirational book all rolled into one. As the title suggests, it focuses on characteristics that are common among successful people from all walks of life. Throughout his long career, Mr. Knowles has encountered individuals who have motivated, inspired, and contributed to his success. The authors goal is to recount illustrative true-life experiences of ten traits commonly shared by successful people. His personal top ten are: 1) passion; 2) vision; 3) work ethic; 4) team-building; 5) planning; 6) talk-to-do ratio; 7) learning from failure; 8) giving back; 9) risk-taking; and 10) thinking outside the box. As a self-made entrepreneurial success story who came from a small town and became the top salesperson at Xerox Medical System, sold successful businesses he created, and became one of the worlds top entertainment managers and executives in the music industry, the author embodied all of these traits. The DNA of Achievers features nearly thirty inspirational essays by luminaries in all areas of entrepreneurship, entertainment, sports, and philanthropynot to mention a singer or two!

Draws on scientific studies to consider that the personality traits of successful business leaders may be inherited, discussing how to determine the presence of entrepreneurial genes, and make the jump from employee to entrepreneur.

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

Motivated people advance further and faster in their careers, earn more money, are more productive, experience more satisfying relationships and are happier than the less- motivated people around them. But true motivation cannot be faked or forced. In the same way that each person has a different fingerprint and a distinct combination of DNA, every individual is hardwired with a unique motivational matrix. Grounded in eight years of research with more than 100,000 people, this book reveals how to decode your Motivational DNA for maximum achievement. Whether you are an individual seeking to realize your personal goals or a leader looking to motivate your team, Get Motivated! will show you how to overcome any obstacle, achieve any goal, and accelerate your success. For more than twenty years motivational expert Tamara Lowe has produced the largest business seminars in the world, inspiring peak performance in millions. In GET MOTIVATED! she unveils a new system that shows you: How to Decode Your Motivational DNA How to Hire the Motivated and Motivate Those You’ve Hired Easy Ways to Deal with Difficult People The Formula for Beating Stress While Meeting Deadlines How to Raise Positive, Self-Motivated Children How to Kick Your Team’s Performance—and Your Profits—into High Gear

A Best Book of 2021 by Bloomberg BusinessWeek, Time, and The Washington Post The bestselling author of Leonardo da Vinci and Steve Jobs returns with a “compelling” (The Washington Post) account of how Nobel Prize winner Jennifer Doudna and her colleagues launched a revolution that will allow us to cure diseases, fend off viruses, and have healthier babies. When Jennifer Doudna was in sixth grade, she came home one day to find that her dad had left a paperback titled The Double Helix on her bed. She put it aside, thinking it was one of those detective tales she loved. When she read it on a rainy Saturday, she discovered she was right, in a way. As she sped through the pages, she became enthralled by the intense drama behind the competition to discover the code of life. Even though her high school counselor told her girls didn’t become scientists, she decided she would. Driven by a passion to understand how nature works and to turn discoveries into inventions, she would help to make what the book’s author, James Watson, told her was the most important biological advance since his codiscovery of the structure of DNA. She and her collaborators turned a curiosity of nature into an invention that will transform the human race: an easy-to-use tool that can edit DNA. Known as CRISPR, it opened a brave new world of medical miracles and moral questions. The development of CRISPR and the race to create vaccines for coronavirus will hasten our transition to the next great innovation revolution. The past half-century has been a digital age, based on the microchip, computer, and internet. Now we are entering a life-science revolution. Children who study digital coding will be joined by those who study genetic code. Should we use our new evolution-hacking powers to make us less susceptible to viruses? What a wonderful boon that would be! And what about preventing depression? Hmmm…Should we allow parents, if they can afford it, to enhance the height or muscles or IQ of their kids? After helping to discover CRISPR, Doudna became a leader in wrestling with these moral issues and, with her collaborator Emmanuelle Charpentier, won the Nobel Prize in 2020. Her story is an “enthralling detective story” (Oprah Daily) that involves the most profound wonders of nature, from the origins of life to the future of our species.