Using patterns to help Web designers develop a site that attracts visitors, this text reveals ways to understand customers and their needs, and ways to keep customers involved through good design.

Creating a Web site is easy. Creating a well-crafted Web site that provides a winning experience for your audience and enhances your profitability is another matter. It takes research, skill, experience, and careful thought to build a site that maximizes retention and repeat visits.

Humorously describes ways to design, build, and maintain effective Web sites, including criticism of Web sites the authors feel are poorly designed.

Written by a user interface and graphics designer with experience in the design of large-scale Web projects with Netscape, this book applies the principles of user interface design and software engineering to the design of these increasingly sophisticated Web sites. It walks you through the entire process--from the setting of objectives through implementation. Features many illustrations, designs and examples. Includes eight-color pages.

Addresses key areas of innovative Web design, including effective navigation, typography, streaming media, animation, personal and community pages, and authoring tools. Original.

New devices and platforms emerge daily. Browsers iterate at a remarkable pace. Faced with this volatile landscape we can either struggle for control or we can embrace the inherent flexibility of the web. Responsive design is not just another technique–it is the beginning of the maturation of a medium and a fundamental shift in the way we think about the web. Implementing Responsive Design is a practical examination of how this fundamental shift affects the way we design and build our sites. Readers will learn how to: Build responsive sites using a combination of fluid layouts, media queries, and fluid media Adopt a responsive workflow from the very start of a project Enhance content for different devices Use feature-detection and server-side enhancement to provide a richer experience