A look at advertising techniques and strategies includes explanations by artists and graphic designers about how they create their works.

Good or bad level design can make or break any game, so it is surprising how little reference material exists for level designers. Beginning level designers have a limited understanding of the tools and techniques they can use to achieve their goals, or even define them. This book is the first to use a conceptual and theoretical foundation to build

Since its inception in 1968, software engineering has undergone numerous changes. In the early years, software development was organized using the waterfall model, where the focus of requirements engineering was on a frozen requirements document, which formed the basis of the subsequent design and implementation process. Since then, a lot has changed: software has to be developed faster, in larger and distributed teams, for pervasive as well as large-scale applications, with more flexibility, and with ongoing maintenance and quick release cycles. What do these ongoing developments and changes imply for the future of requirements engineering and software design? Now is the time to rethink the role of requirements and design for software intensive systems in transportation, life sciences, banking, e-government and other areas. Past assumptions need to be questioned, research and education need to be rethought. This book is based on the Design Requirements Workshop, held June 3-6, 2007, in Cleveland, OH, USA, where leading researchers met to assess the current state of affairs and define new directions. The papers included were carefully reviewed and selected to give an overview of the current state of the art as well as an outlook on probable future challenges and priorities. After a general introduction to the workshop and the related NSF-funded project, the contributions are organized in topical sections on fundamental concepts of design; evolution and the fluidity of design; quality and value-based requirements; requirements intertwining; and adapting requirements practices in different domains.

Planners tend to promote formal plans as the only game in town while diverse efforts of urban actors shape our cities. Tracking the development of American "neighborhood unit" concept in independent India’s planning practice and literature—from the national level policies to on-the-ground applications in the city of Jaipur—Vidyarthi explains how a host of actors including neighborhood residents, squatters, politicians and developers made different kinds of plans that assimilated the design concept in line with their practical concerns and cultural preferences creating unique variants of neighborhood urbanism over time. One Idea, Many Plans counters misguided characterization of these unforeseen efforts as ‘unauthorized’ by state authorities. It shows how the frequently informal and tacit plans were neither arbitrary actions nor aimless subversions but purposeful future-oriented efforts that shaped the envisaged sociality and spatiality of Indian cities in more meaningful ways than the official master plans promoting planned neighborhoods. Carefully illustrating the different kinds of plans local actors use to guide incremental adaptation, improvement and investment, Vidyarthi offers insights about how we might improve formal plan making. Scholars, students and professional practitioners interested in different regions of the global south would find these lessons useful as a new generation of city design ideas like sustainability and new urbanism gain traction in an increasingly globalized World.

Contains over 470 works, from finished pieces to support sketches and roughs, with each piece accompanied by text detailing the design ideas and illustration techniques used. This book takes readers on a journey into the minds of talented and successful concept design professionals.

The concept generation process seems like an intuitional thought: difficult to capture and perform, although everyone is capable of it. It is not an analytical process but a synthetic process which has yet to be clarified. Furthermore, new research methods for investigating the concept generation process—a very difficult task since the concept generation process is driven by inner feelings deeply etched in the mind—are necessary to establish its theory and methodology. Concept Generation for Design Creativity – A Systematized Theory and Methodology presents the concept generation process both theoretically and methodologically. Theoretically, the concept generation process is discussed by comparing metaphor, abduction, and General Design Theory from the notions of similarities and dissimilarities. Analogy, blending, and integration by thematic relation have been explained methodologically. So far, these theories and methods have been discussed independently, and the relations among them have not been clarified. Two newly developed research methods to investigate the concept generation process are clearly explained: the explanation-based protocol analysis and constructive simulation. By reading Concept Generation for Design Creativity – A Systematized Theory and Methodology, students, researchers and lecturers in design disciplines (including engineering design, industrial design, software design, CHI, design education, and cognitive science ) can obtain a clear picture of the advanced research findings and the outline of the theories and methods for concept generation. Furthermore, readers are expected to achieve the competence to generate new concepts.