THE DESIGN COLLECTION REVEALED provides comprehensive step-by-step instruction and in-depth explanation for three of today's most widely used design and layout programs: Adobe, InDesign, CS6, Adobe, Photoshop, CS6, and Adobe, Illustrator, CS6.

Typography, when coupled with unbridled creativity, craftsmanship, and obsession, can take the mesmerizing form of an ambigram. Ambigrams are typographic designs that combine optical illusion, symmetry, and visual perception. The resulting word or phrase can be read in any number of orientations, viewpoints, or directions. Here is your master class in the art and craft of the ambigram! Curated by graphic and ambigram designer Nikita Prokhorov, this book offers a thorough introduction to the esoteric artistic movement made popular by Dan Brown’s novel Angels & Demons. You’ll find insightful introductions to the ambigram from an allstar panel of design judges, including Scott Kim, John Langdon, Maggie Macnab, Cheryl Savala, Jessica Hische, Stefan G. Bucher, and Scot Morris. Next comes a series of case studies that includes sketches and the thought process behind the creation of some fascinating ambigrams. Finally, the showcase section presents numerous curated artworks from ambigramists around the world. Equipped with the expert techniques and inspiring examples found in these pages, you’ll be ready to start creating your own ambigrams! Stunning showcase of ambigram artwork from around the world Insightful commentary from an all-star panel of ambigram luminaries In-depth case studies illustrating the creation of ambigrams from start to finish

Graphic design professionals and design students alike have embraced Adobe InDesign as the industry standard for page layout software - and they're mastering it with Adobe InDesign CS5 Revealed, International Edition. A thorough, in-depth exploration of the latest release, this highly visual book covers all the fundamental concepts, starting with the workspace and proceeding logically and intuitively to more advanced topics. Chock full of new lessons covering new features, this edition retains its step-by-step tutorials and user-friendly design, resulting in a resource that is comprehensive, clear, and effective.

THE DESIGN COLLECTION REVEALED provides comprehensive step-by-step instruction and in-depth explanation for three of today's most widely used design and layout programs: Adobe InDesign CS5, Adobe Photoshop CS5, and Adobe Illustrator CS5. Readers gain practical experience with the software as they work through end-of-chapter learning projects and step-by-step tutorials. An integration chapter demonstrates how to move from one application to the other. Full-color illustrations and a user-friendly design combine to create a robust learning experience that reveals how to master the latest features of Adobe's popular design suite. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

A vast collection of identity projects broken down into three section: corporate identities, online identities and identity redesign projects. Corporate design projects are some of the most lucrative and highly sought after graphic design projects available. This section explores the important role graphic design plays as part of a strategy for big business success and offers designers business-smart information on how to land, work with and keep large corporate clients - no matter what the size of the design firm. up. Top designers share their processes in creating these corporate identities - from initial client meetings and planning, through logo and brand development, to a wide variety of identity applications - including the electronic realm. Text highlights the strengths of each project and how the graphic design process and approach made for business success as well as tips on the best ways to attract land and work with corporate clients (and garner return business). working with online companies seeking to create and sustain online brands or with established companies struggling to migrate already-known and trusted brands to the web. increasingly e-business. What makes an on-line brand strong? What are the potential pitfalls and untapped power sources for designers of online brands? How do you translate an existing brand to the world of the Internet? This section gets to the bottom of the secrets of brand design and explores the graphic techniques that help make on-line brands strong. By focusing on on-line identity and how it contributes to the success of the e-brand. Each case study is illustrated with the on-line logo, off-line logo (if applicable) and screen shots of the website. There may also be sketches or other materials illustrating the brand. signature. How do top firms redesign this graphic signature without losing ground? This section offers readers a state-of-the industry look at identity programs that modernize, reposition, define and spell renewed success. using before and after examples, false starts, sketches, processes and finished work from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China and the United States.

Foreword / Connie Wolf and Alison Gass -- Private to Public / Gretchen Diebenkorn Grant -- Understanding Diebenkorn / Steven A. Nash -- Two Sides of a Coin: Reflections on Artistic Practice / Enrique Chagoya -- The Ace of Spades / Alexander Nemerov -- (With)Drawing from Mastery / Peggy Phelan -- The Sketchbooks -- Notes to Myself of Beginning a Painting / Richard Diebenkorn

Designed to Sell presents an engaging account of mid-twentieth-century department store design and display in America from the 1930s to the 1960s. It traces the development of postwar philosophies of retail design that embodied aesthetics and function and new modes of merchandise display, resulting in the emergence of a new type of industrial designer. The evolution of aesthetics in department stores during this period reflected larger cultural shifts in consumer behaviour and lifestyle. Designed to Sell explores these changes using five key case studies and original archival sources to reveal the link between designers and consumption beyond the design of individual objects. It argues that design is not simply connected to retail consumption, but that it is capable of controlling how and where customers shop and what they are drawn to purchase. This book contextualises this discussion and brings it up to date for students and scholars interested in design, retail, and interior history.