The popularity of soap operas on radio made them a natural for the new medium of television, where soaps quickly became an audience favorite. As television soap operas developed, so did the level of sophistication in delivery, writing and production. This history of television's "golden age" soaps begins with an overview of earlier serialized entertainments. An analysis of early TV soap stars, personnel and production follows, taking 40 programs into account. Ensuing chapters offer in-depth treatments of the serials Search for Tomorrow, Love of Life, The Guiding Light, The Secret Storm, As the World Turns and The Edge of Night. Appendices include chronological and alphabetical directories of period daytime serials and rankings of the durability of programs, actors and actresses, announcers and sponsors.

"This history of 'golden age' soaps begins with an overview of earlier serialized entertainments that set the stage for the televised daytime soap. An analysis of early TV soap stars, personnel and production follows. Appendices include chronological and alphabetical directories of period daytime serials and rankings, actors and actresses, announcers and sponsors"--Provided by publisher.

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

Since the debut of These Are My Children in 1949, the daytime television soap opera has been foundational to the history of the medium as an economic, creative, technological, social, and cultural institution. In Her Stories, Elana Levine draws on archival research and her experience as a longtime soap fan to provide an in-depth history of the daytime television soap opera as a uniquely gendered cultural form and a central force in the economic and social influence of network television. Closely observing the production, promotion, reception, and narrative strategies of the soaps, Levine examines two intersecting developments: the role soap operas have played in shaping cultural understandings of gender and the rise and fall of broadcast network television as a culture industry. In so doing, she foregrounds how soap operas have revealed changing conceptions of gender and femininity as imagined by and reflected on the television screen.

What became of radio after its Golden Age ended about 1960? Not long ago Arbitron found that almost 93 percent of Americans age 12 and older are regular radio listeners, a higher percentage than those turning to television, magazines, newspapers, or the Internet. But the sounds they hear now barely resemble those of radio's heyday when it had little competition as a mass entertainment and information source. Much has transpired in the past fifty-plus years: a proliferation of disc jockeys, narrowcasting, the FM band, satellites, automation, talk, ethnicity, media empires, Internet streaming and gadgets galore... Deregulation, payola, HD radio, pirate radio, the fall of transcontinental networks, the rise of local stations, conglomerate ownership, and radio's future landscape are examined in detail. Radio has lost a bit of influence yet it continues to inspire stunning innovations.

This reference work contains exhaustive histories of 31 of network radio's most durable soap operas on the air between 1930 and 1960. The soap operas covered are Aunt Jenny's Real Life Stories, Backstage Wife, Big Sister, The Brighter Day, David Harum, Front Page Farrell, The Guiding Light, Hilltop House, Just Plain Bill, Life Can Be Beautiful, The Light of the World, Lora Lawton, Lorenzo Jones, Ma Perkins, One Man's Family, Our Gal Sunday, Pepper Young's Family, Perry Mason, Portia Faces Life, The Right to Happiness, Road of Life, The Romance of Helen Trent, Rosemary, The Second Mrs. Burton, Stella Dallas, This Is Nora Drake, Today's Children, Wendy Warren and the News, When a Girl Marries, Young Doctor Malone, and Young Widder Brown. Included for each series are the drama's theme and story line, an in-depth focus on the major characters, and a listing of producers, directors, writers, announcers, casts, sponsors, ratings, and broadcast dates, times and networks. Profiles of 158 actors, actresses, creators and others who figured prominently in a serial's success are also provided.

On January 12, 1926, radio audiences heard the first exchanges of wit and wisdom between "Sam 'n' Henry"--the verbal jousters who would evolve into Amos 'n' Andy and whose broadcasts launched the radio sitcom. Here is a detailed look at 20 of the most popular such sitcoms that aired between the mid-1920s and early 1950s, the three-decade heyday of radio. Each series is discussed from an artistic standpoint, with attention to the program's character development and style of comedy as well as its influence on other shows. The book provides complete biographical profiles of each sitcom's stars as well as several actors whose careers consisted primarily of supporting roles. Appendices include an abbreviated summary of 13 sitcoms beyond those discussed in the main body of the book, and a comprehensive list of 170 radio sitcoms. Notes, bibliography, index.