This book critically engages with the Walt Disney Company as a global media conglomerate as they mark their 100th year of business. It reflects on and looks forward to the past, present and future of the company and the scholarly engagement surrounding it through three key areas: Disney as a Company, Disney’s Representations, and Relating to Disney. ‘Disney as a Company’ identifies the corporate and management cultural changes over Disney’s 100-year history, with contributors examining Disney’s transnational media influence, changes in management strategy, and Disney’s recent transmedia venture: Disney+. ‘Disney’s Representations’ features chapters critically engaging with gender, disability, and iconic characters that imply cultural change. ‘Relating to Disney’ embodies the crucial work examining how audiences engage with Disney, with contributors exploring fashion, Disney Fandom and identity, and how people engage with the space of the Parks. This edited collection explores the newer additions to the company, but also reflects on the company’s past over its 100 years. The chapters provide a diverse examination of the many facets of one of the most successful global media conglomerates, providing scholars, students, and interested audiences a global and interdisciplinary snapshot of the Walt Disney Company at 100 years.

Social Order and Authority in Disney and Pixar Films contributes to an essential, ongoing conversation about how power dynamics are questioned, reinforced, and disrupted in the stories Disney tells. Whether these films challenge or perpetuate traditional structures (or do both), their considerable influence warrants careful examination. This collection addresses the vast reach of the Disneyverse, contextualizing its films within larger conversations about power relations. The depictions of surveillance, racial segregation, othering, and ableism represent real issues that impact people and their lived experiences. Unfortunately, storytellers often oversimplify or mischaracterize complex matters on screen. To counter this, contributors investigate these unspoken and sometimes unintended meanings. By applying the lenses of various theoretical approaches, including ecofeminism, critiques of exceptionalism, and gender, queer, and disability studies, authors uncover underlying ideologies. These discussions help readers understand how Disney’s output both reflects and impacts contemporary cultural conditions.

The writing is academic, but it is not inaccessible. It will have wide disciplinary appeal within academia, as tourism studies cross into a variety of fields including history, American studies, fandom studies, performance studies and cultural studies. It will be invaluable to those working in the field of theme park scholarship and the study of Disney theme parks, theme parks in general and related areas like world's expositions and spaces of the consumer and lifestyle worlds. It will also be of interest to Disney fans, those who have visited any of the parks or are interested to know more about the parks and their cultural situation and context.

This book charts the complex history of the relationship between the Disney fairy tale and the American Dream, demonstrating the ways in which the Disney fairy tale has been reconstructed and renegotiated alongside, and in response to important changes within American society. In all of its fairy tales of the twentieth and twenty-first centuries, the Walt Disney studios works to sell its audiences the national myth of the United States at any one historical moment. With analyses of films and television programmes such as The Little Mermaid (1989), Frozen (2013), Beauty and the Beast (2017) and Once Upon a Time (2011-2018), Mollet argues that by giving its fairy tale protagonists characteristics associated with ‘good’ Americans, and even by situating their fairy tales within America itself, Disney constructs a vision of America as a utopian space.

Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company’s annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney’s values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney’s business practices and its cultural mythmaking. Welcome to “the Disney Way.”

Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company’s annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney’s values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney’s business practices and its cultural mythmaking. Welcome to “the Disney Way.”

For Christians and conservatives, the long American culture war has increasingly come to resemble a culture siege. Yet no weapon has done more devastating damage to our beliefs and values then the one we've gladly ushered past our gates: Disney. For the past 30 years, Disney has enjoyed unfettered access to the hearts and minds of American consumers, and has used that extraordinary influence to subvert the values and beliefs we once held dear.The Trojan Mouse is your definitive guide to unlocking the messages, values and beliefs hidden inside Disney movies from Snow White to the Frozen franchise. Screenwriter and film critic Samuel Lively gives the behind-the-scenes scoop on how Disney transformed from a shining beacon of traditional values to a giant Trojan Mouse, a devastatingly effective weapon of culture war. Cracking open everything from cherished favorites like Beauty and the Beast to recent hits like Wreck-It Ralph with unflinching analysis, The Trojan Mouse brings the progressive agenda of the storytellers to light. After laying these ideas bare, Lively equips concerned parents and leaders with the tools to counteract this influence and guard the hearts and minds of those dearest to us.Spanning the 9 decades of Disney's existence, The Trojan Mouse serves as a cultural history of Disney and a primer on the American culture war. The book divides into 6 chapters. The first addresses the power of storytelling to change hearts and minds. The ensuing chapters explore the ideologies that dominate each of the four distinct Disney eras, beginning with Walt Disney's conservatism and ending with the "woke" social justice messaging of the modern era. The final chapter details the methods consumers can use to neutralize Disney's subversive influence. An appendix explores the ideological battles underway in Disney's star subsidiary, Pixar.