Pakistan is a land with a unique history, formed by migrating peoples who have left their footprint in its diverse cultures, languages, literature, food, dress, and folklore. The country is besieged by bad news, but despite the political turmoil the everyday life of its people is more stable, rich, and rewarding than the media headlines would lead you to believe. A myriad local festivals and celebrations and a vibrant cultural life go unremarked. Pakistan has the eighth-largest standing army in the world and is the only Muslim-majority nation to possess nuclear weapons, but few know that it is also the home of two unique schools of art. This complex nation consists of various ethnic groups, each with its own individual cultures and subcultures, but which are unified by the common values of hospitality, honor, and respect for elders. Pakistani society has extremes of wealth and poverty, and daily life for most people is full of difficulties, yet everyone knows how to cope with crises. Creative and adaptable, Pakistanis are among the most self-reliant people in the world, bouncing back after major catastrophes. Culture Smart! Pakistan takes you behind the headlines and introduces you to many of the country's little-known traditions. It describes the vitally important cultural and historical background, shows you how modern Pakistanis live today, and offers crucial advice on what to expect and how to behave in different circumstances. This is an extraordinary country of enterprising, tough, and passionate people. Earn their trust and you will be rewarded many times over.

How different is Pakistan's culture from that of India? Exploring various aspects of the arts, literature and heritage of Pakistan, Raza Rumi argues that culture in Pakistan is not particularly unique to the nation, but rather a part of the cultural identities shared by South Asians. From the songs of Kabir and the ballads of Bulleh Shah to the cult of the feminine in the Sindh region, Rumi takes a kaleidoscopic view of the deep-set cultural mores that tie India and Pakistan together. Going further, he examines aspects of the visual arts, poetry, music and literature of Pakistan that impact global cultural narratives. Finally, he introduces readers to contemporary Pakistani writers and artists and the milieu in which they express their creativity, giving us a fascinating glimpse into cultural productions in Pakistan today. Being Pakistani is a riveting account of artistic traditions and their significance in present-day Pakistan, presenting an alternative view of the country, beyond the usual headlines that focus on political instability and terrorism.

The negative impacts associated with conventional tourism has occasioned more sustainable forms of tourism including community-based tourism (CBT). Among the benefits of CBT are the improvement of rural economies, empowerment of the local community, and poverty alleviation. In as much as CBT has been promoted as being more beneficial to local communities, its implementation is not without challenges. In the wake of the COVID-19 pandemic, destination marketing organizations and managers of CBT projects have to adopt different marketing strategies including shifting to target new demographics in an effort to remain sustainable. Prospects and Challenges of Community-Based Tourism and Changing Demographics provides theoretical and empirical insights in the prospects and challenges associated with CBT, critically examining issues of structure, impact, management, marketing, support, changing demographics, challenges, sustainability, and implications for the future of CBT. It also highlights critical lessons and trends in CBT from both established and new CBT initiatives to inform the design, management, marketing, and sustainability of CBT projects. This book will be a useful addition to the literature on CBT with its coverage of topics such as conservation, cultural tourism, and sustainable rural livelihoods. This book provides an excellent resource for students, academicians, researchers, tourism and hospitality practitioners, managers, destination managers, stakeholders, tour operators, and policymakers.