The Chicago Cubs tradition is one built on spectacular losing streaks and even more spectacular collapses. Yet despite all the losses and disappointments, an amazing thing happens every summer at the corner of Addison and Sheffield: millions of fans flock to Wrigley Field and millions more fans across the country regularly tune in to watch Cubs games broadcast on television. Exactly why Cubs fans support their squad with such reckless abandon isn’t entirely clear—these people represent a remarkable aberration of human psychology, epitomizing the spirit and experience of dedication to a desperate cause. And the whole time, they’re oddly happy. The Cubs Fan’s Guide to Happiness reveals what makes Cubs fans tick and what keeps them happy. It explains why it’s not over until you’re mathematically eliminated, why winning really isn’t everything, and why it’s perfectly acceptable to blame all your trouble on a scapegoat—which may or may not be an actual goat. The fully revised edition also provides educational sidebars, practical applications, and true words of wisdom from celebrity Cubs fans as well as surviving the planned renovations to the product on the field and Wrigley Field itself.

This collection of 19 essays examine the role of baseball's Cubs in the history and politics of Chicago. They focus on topics such as the rise of a nationwide fan base through the long reach of superstation WGN; the local uses and views of icons Ernie Banks, Ron Santo, and Ryne Sandberg; historical divides along lines of race (on the field) and class (in the stands); Wrigley Field as a public space both sacred and cursed; the importance of local and nationwide media coverage; and the Cubs' impact on Chicago music and literature.

Baseball is America's pastime, captivating fans each summer. Take a front-row seat to everything that makes MLB great in Baseball Season Ticket: The Ultimate Fan Guide.

The first in Diamond Communications' Little Book series, The Cubs Fan's Little Book of Wisdom combines history, quotes, facts, and humor and gives fans of the team 101 reasons to laugh, reminisce, and celebrate the game and the team they love.