The Crm Field Guide
Title | The Crm Field Guide PDF eBook |
Author | Joel Lindstrom |
Publisher | |
Pages | 946 |
Release | 2012-10 |
Genre | Computers |
ISBN | 9780981511894 |
An essential guide to Microsoft Dynamics C] details not only on C fundamentals and extensibility points but also the tried and true best practices and strategies of the combined experience of some of the most recognizable global experts.
The Customer Experience Field Guide
Title | The Customer Experience Field Guide PDF eBook |
Author | David D. Fish |
Publisher | |
Pages | 265 |
Release | 2021-03-05 |
Genre | |
ISBN | 9781665300759 |
The Quality Improvement Field Guide
Title | The Quality Improvement Field Guide PDF eBook |
Author | Matthew A. Barsalou |
Publisher | CRC Press |
Pages | 146 |
Release | 2017-09-28 |
Genre | Business & Economics |
ISBN | 1040181074 |
The Quality Improvement Field Guide: Achieving and Maintaining Value in Your Organization covers the key aspects that quality professionals must know to attain mastery in their field. After reading this book, readers will not only gain an understanding of the key quality improvement concepts, but will gain the practical insight required to implemen
The Definitive Guide to Social CRM
Title | The Definitive Guide to Social CRM PDF eBook |
Author | Barton J. Goldenberg |
Publisher | Pearson Education |
Pages | 273 |
Release | 2015 |
Genre | Business & Economics |
ISBN | 0134133900 |
Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies that drive real value. In this book the field's leading expert offers a proven, four-step methodology for making Social CRM work in any organization: B2B, B2C, or B2B2C. Writing for both decision-makers and implementers, Barton Goldenberg shows how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customer-facing functions, and make the most of today's leading social platforms. Goldenberg shows how to: Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond Integrate this information into expanded customer profiles Use these profiles to personalize your customer service, marketing messages, and sales offers far more effectively Goldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after you've deployed it. You'll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and day-to-day operations. Goldenberg concludes by previewing the future of Social CRM - and the fast-changing customer tomorrow's systems must serve.
The Field Guide to Understanding 'Human Error'
Title | The Field Guide to Understanding 'Human Error' PDF eBook |
Author | Professor Sidney Dekker |
Publisher | Ashgate Publishing, Ltd. |
Pages | 249 |
Release | 2014-12-28 |
Genre | Mathematics |
ISBN | 147243904X |
This latest edition of The Field Guide to Understanding ‘Human Error' will help you understand how to move beyond 'human error'; how to understand accidents; how to do better investigations; how to understand and improve your safety work. You will be invited to think creatively and differently about the safety issues you and your organization face. In each, you will find possibilities for a new language, for different concepts, and for new leverage points to influence your own thinking and practice, as well as that of your colleagues and organization.
The Field Guide to Understanding Human Error
Title | The Field Guide to Understanding Human Error PDF eBook |
Author | Sidney Dekker |
Publisher | CRC Press |
Pages | 219 |
Release | 2017-04-07 |
Genre | Technology & Engineering |
ISBN | 1351889753 |
When faced with a human error problem, you may be tempted to ask 'Why didn't they watch out better? How could they not have noticed?'. You think you can solve your human error problem by telling people to be more careful, by reprimanding the miscreants, by issuing a new rule or procedure. These are all expressions of 'The Bad Apple Theory', where you believe your system is basically safe if it were not for those few unreliable people in it. This old view of human error is increasingly outdated and will lead you nowhere. The new view, in contrast, understands that a human error problem is actually an organizational problem. Finding a 'human error' by any other name, or by any other human, is only the beginning of your journey, not a convenient conclusion. The new view recognizes that systems are inherent trade-offs between safety and other pressures (for example: production). People need to create safety through practice, at all levels of an organization. Breaking new ground beyond its successful predecessor, The Field Guide to Understanding Human Error guides you through the traps and misconceptions of the old view. It explains how to avoid the hindsight bias, to zoom out from the people closest in time and place to the mishap, and resist the temptation of counterfactual reasoning and judgmental language. But it also helps you look forward. It suggests how to apply the new view in building your safety department, handling questions about accountability, and constructing meaningful countermeasures. It even helps you in getting your organization to adopt the new view and improve its learning from failure. So if you are faced by a human error problem, abandon the fallacy of a quick fix. Read this book.
The CRM Handbook
Title | The CRM Handbook PDF eBook |
Author | Jill Dyché |
Publisher | Addison-Wesley Professional |
Pages | 338 |
Release | 2002 |
Genre | Business & Economics |
ISBN | 9780201730623 |
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.