This book challenges traditional notions of creativity as a trait, and brings forward ideas of multiple types of creativity, along with the possibility of development of creativity.

The conundrum of understanding, practising and teaching contemporary creativity is that it wants to be all things to all people. Almost all modern lists of creativity, creative thinking and how-to ‘becoming creative’ books begin with one premise: the creative individual/artist is not special, rather each of us is creative in a special way and these skills can – and must - be nurtured. Increasingly, industry and education leaders are claiming that creativity is the core skill to take us into a prosperous future, signalling the democratisation of creativity as industry. Yet centuries of association between aesthetics, mastery and creativity are hard to dismantle. These days, it is increasingly difficult to discuss creativity without reference to business, industry and innovation. Why do we love to think of creativity in this way and no longer as that rare visitation of the muse or the elite gift of the few? This book looks at the possibility that creativity is taking a turn, what that turn might be, and how it relates to industry, education and, ultimately, cultural role of creativity and aesthetics for the 21st century. In proliferating discourses of the commodification of creativity, there is one thing all the experts agree on: creativity is undefinable, possibly unteachable, largely unassessable, and becoming the most valuable commodity in 21st-century markets.

This book describes the basic structure and processes through which creative endeavors are initially developed and then transformed into creative contributions.

Conundrum is a mind-stretch. Encrypting idioms into their typographic equivalents, Harry enlivens our everyday language and challenges readers to see that "time after time after time" or, at least, "more often than not" "the writing is on the wall." For fans of word puzzles, sudoku, crosswords, and all manner of mind games, Conundrum offers an artfully packaged, cleverly designed new challenge. Drawing upon, literally in this case, graphic puzzles that he began creating as a child, Harry's developed over 100 witty conundrums for this book that will stretch the mind as well as delight the senses. A member of the Alliance Graphique Internationale, a frequent lecturer and contributor to design discourse, an internationally recognized leader in design, and a founder of Lippa Pearce, one of the UK's most respected design agencies, Harry refines the way we see and communicate. Conundrum achieves nothing less than changing how we understand and interact with language.

To what extent do creativity and imagination decline in childhood? What factors might influence a decline? Theories of cognitive development show only uni-directional progress (although theorists may disagree whether such progress occurs steadily in small continuous improvements or comes in stages separated by plateaus during which developmental gains are consolidated). Declines in levels of skill are quite uncommon, yet many have observed just such an unusual pattern with regard to the development of creativity and of the imagination. Is there something about the development of one kind of thinking that undermines imaginative and creative thinking? Is it perhaps the process of schooling itself, with its focus on the acquisition of knowledge and the production of correct (rather than imaginative) answers, which promotes this decline? This book explores these questions from a variety of perspectives. Essays from psychologists and educators from diverse backgrounds discuss the relationships among creativity, reason, and knowledge.

Creativity is usually seen as a good thing, but why? The Creativity Advantage first offers an overview of creativity studies with an emphasis on the little-discussed benefits of being creative. These include how creativity can lead to self-insight, help people heal, forge connections with others, inspire drive, and enable people to leave behind a meaningful legacy. Written in an engaging style and illustrated with interesting anecdotal material, this book offers a new perspective on creativity scholarship that can serve as an introduction to the field for newcomers or as a way to encourage new avenues for research.

Creative ideas fuel corporate grow. But what we really know about creativity? Which are the drivers? What are the boundaries of creative processes? How to evaluate creative ideas in startups? The age of the lone heroic inventor is over and now business creativity is process-based, often outsourced, it involves organizational resources and management practices, while creative expressions are increasingly protected as key intangible asset. In this book a diverse team of contributors from academia, intellectual property law and venture capital, offer an interdisciplinary, cross functional view about corporate creativity. How creativity is defined, the nature of the theories underpinning it, the relationship between creativity and entrepreneurship will be explored as well as how boundary spanning activities help in selecting and mobilizing creative talent in industries such as fashion. Finally the book shows how creative entrepreneurs embracing the tension between creative disruption and operational efficiency created innovative business models of extraordinary success.