Why human creativity is the key to overcoming mankind's social and economic challenges.

Examines the nation's emerging ranks of professional experts - including doctors, lawyers, scientists and administrators - and their role in shaping modern America.

Contemporary society has seen an unprecedented rise in both the demand and the desire to be creative, to bring something new into the world. Once the reserve of artistic subcultures, creativity has now become a universal model for culture and an imperative in many parts of society. In this new book, cultural sociologist Andreas Reckwitz investigates how the ideal of creativity has grown into a major social force, from the art of the avant-garde and postmodernism to the ‘creative industries’ and the innovation economy, the psychology of creativity and self-growth, the media representation of creative stars, and the urban design of ‘creative cities’. Where creativity is often assumed to be a force for good, Reckwitz looks critically at how this imperative has developed from the 1970s to the present day. Though we may well perceive creativity as the realization of some natural and innate potential within us, it has rather to be understood within the structures of a very specific culture of the new in late modern society. The Invention of Creativity is a bold and refreshing counter to conventional wisdom that shows how our age is defined by radical and restrictive processes of social aestheticization. It will be of great interest to those working in a variety of disciplines, from cultural and social theory to art history and aesthetics.

Through this assessment of creative (climate) communications, readers will understand what works where, when, why and under what conditions.

Creativity is one of mankind’s principal resources. Can this resource be harnessed to accelerate India’s transition from traditionalism to modernity and widespread poverty to decent living standards for all? Can India’s creative efflorescence be directed towards designing a society that facilitates well-being, boosts cultural evolution and raises the bar for exhilaration through creative achievement? Is it possible to socially engineer a society that throbs with questions, novel perspectives and relevant innovations? Can it lead to a society where millions question the status quo and join hands to work out innovative solutions – in short, a creative society? This book is an affirmative response to these questions. Creative Society is an intellectually stimulating analysis of factors that trigger the emergence of a truly creative and innovative society; it explores the nature of human creativity – how it can be augmented and the social contexts that shape it; discusses ways of making institutions such as the government, educational bodies and other civil society organizations more creativity-friendly; offers an assessment of India’s prospective emergence as a highly vibrant, dynamic and creative society; and finally, offers several practical suggestions for India’s creative efflorescence.

Collective Creativity offers an analysis of the explosion of artistic creativity currently taking place on the South Pacific island of Rarotonga. By exploring the construction of this art-world through the ways in which creativity and innovation are linked to social structures and social networks, this book investigates the social aspects of making fine art in order to present a ’collective’ theory of creativity. With a close examination of tourism, galleries and, of course, the artists themselves, Katherine Giuffre presents a detailed picture of a complex and multi-faceted community through the words of the art-world participants themselves. Theoretically sophisticated, yet grounded with rich empirical data, this book will appeal not only to anthropologists with an interest in the South Pacific, but also to scholars concerned with questions of ethnicity, creativity, globalization and network analysis.

A provocative new way to think about why we live as we do today-and where we might be headed. Initially published in 2002, The Rise of the Creative Class quickly achieved classic status for its identification of forces then only beginning to reshape our economy, geography, and workplace. Weaving story-telling with original research, Richard Florida identified a fundamental shift linking a host of seemingly unrelated changes in American society: the growing importance of creativity in people's work lives and the emergence of a class of people unified by their engagement in creative work. Millions of us were beginning to work and live much as creative types like artists and scientists always had, Florida observed, and this Creative Class was determining how the workplace was organized, what companies would prosper or go bankrupt, and even which cities would thrive. In The Rise of the Creative Class Revisited, Florida further refines his occupational, demographic, psychological, and economic profile of the Creative Class, incorporates a decade of research, and adds five new chapters covering the global effects of the Creative Class and exploring the factors that shape "quality of place" in our changing cities and suburbs.