The second edition includes new and expanded chapters that show accountants, auditors and finance professionals how to cut down on their research time and increase billable hours. Written by a CPA in a language all accountants can understand it aims to enable the reader to cheaply and effectively market professional services electronically.

Sponsored by PCPS and the Association for Accounting Marketing Whether your firm is getting back into the full swing of marketing and you are looking for some new ideas to jumpstart your sales efforts, or you are getting serious about business development for the first time, this book is designed for you. Its purpose is to inspire, teach, and provide you with practical insight to help build results-oriented marketing and sales programs in your organization. Bull’s-Eye is a collaboration of 37 of the industry’s most successful marketing and sales minds. Collectively these gifted professionals have served as pioneering practitioners inside the profession, and as outside advisors and thought leaders for hundreds, even thousands of CPAs and their firms. They give you an insider’s view of what it takes to build marketing initiatives that produce results. Through the principles, best practices and case studies shared in the book, you can see success doesn’t happen by chance, but through careful planning, development, and implementation of well-designed processes, systems, and tools. This compendium of marketing know-how shows you how to build your marketing team, implement marketing techniques that get you noticed, connect the dots between marketing and sales, measure results, and much, much more.

The modern dependence upon information technology and the corresponding information security regulations and requirements force companies to evaluate the security of their core business processes, mission critical data, and supporting IT environment. Combine this with a slowdown in IT spending resulting in justifications of every purchase, and security professionals are forced to scramble to find comprehensive and effective ways to assess their environment in order to discover and prioritize vulnerabilities, and to develop cost-effective solutions that show benefit to the business. A Practical Guide to Security Assessments is a process-focused approach that presents a structured methodology for conducting assessments. The key element of the methodology is an understanding of business goals and processes, and how security measures are aligned with business risks. The guide also emphasizes that resulting security recommendations should be cost-effective and commensurate with the security risk. The methodology described serves as a foundation for building and maintaining an information security program. In addition to the methodology, the book includes an Appendix that contains questionnaires that can be modified and used to conduct security assessments. This guide is for security professionals who can immediately apply the methodology on the job, and also benefits management who can use the methodology to better understand information security and identify areas for improvement.

The professional publication for California CPAs.

With the growth of the Internet, the personal finance industry has boomed, allowing individuals who previously had no control of their money to take the reins and start banking, investing, and controlling funds online without the need for pricey professional help. In a recent report, Fiserv estimates that 72.5 million households use online banking, and the number of people paying their bills online has grown to 36.4 million households. In fact, 200 million people now do their banking on their mobile phones, according to a Juniper Research report. But for many people, the complexities of finance are still too much. Do not let these complexities leave you in the dark ages of using paper to keep track of your finances. The Complete Guide to Your Personal Finances Online provides you with everything you need to know to start managing and investing your money online. You will discover why people flock to the Internet to manage their personal finances and how you can start doing it today. You will learn the basics of online banking, including what you can do keep track of your checking and savings accounts, pay your bills online, and even apply for loans from the comfort of your own home. You will grasp how to measure your own assets and how much money you can afford to spend. A special section is devoted to deciphering the complex language of the financial sector, so you know what you are dealing with. Find out whether you are wired to be a passive or active investor and what rates of return you can expect. In addition, learn how to prepare your computer for use as a personal finance hub, including the necessary safety and security precautions to keep your information safe, the Web sites you should bookmark, the tools you must install, and countless tips to help you keep track of the market, top picks, and your fellow investors. You will learn about all of the various types of online accounts, including taxable brokerage accounts, retirement accounts (401(k) and IRAs), and education savings accounts. You will find out how to determine what your tax burden will be in relation to your investments, as well as how to seek out and select the right broker for your needs. You will be walked through the process of finding the best financial opportunities and executing trades as well as your alternate choices in stock options and Forex trading. We spent hundreds of hours interviewing the industryâe(tm)s top investors and online finance professionals to give you inside knowledge to help you know that every financial decision you make is correct. You will discover how to keep in touch with your fellow investors; what mutual funds, ETFs, and various other financial options are at your disposal; as well as how to start investigating in the companies you are looking to invest in. Uncover the top prospects and develop investment ideas, as well as the top ten mistakes you absolutely must avoid as an online investor. With all of this information at your fingertips, you will be able to finally put away that notepad and take your financing to the next level: the world of online personal financing. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

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