The CPA technology advisor [electronic journal].
Title | The CPA technology advisor [electronic journal]. PDF eBook |
Author | |
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Pages | |
Release | 2004 |
Genre | |
ISBN |
Fulltext Sources Online
Title | Fulltext Sources Online PDF eBook |
Author | |
Publisher | |
Pages | 1666 |
Release | 2007 |
Genre | Information services |
ISBN |
Accountant's Guide to the Internet
Title | Accountant's Guide to the Internet PDF eBook |
Author | Eric E. Cohen |
Publisher | John Wiley & Sons |
Pages | 388 |
Release | 2000-01-25 |
Genre | Business & Economics |
ISBN |
The second edition includes new and expanded chapters that show accountants, auditors and finance professionals how to cut down on their research time and increase billable hours. Written by a CPA in a language all accountants can understand it aims to enable the reader to cheaply and effectively market professional services electronically.
Accounting technology [electronic journal].
Title | Accounting technology [electronic journal]. PDF eBook |
Author | |
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Pages | |
Release | 1993 |
Genre | |
ISBN |
The CPA journal [electronic journal].
Title | The CPA journal [electronic journal]. PDF eBook |
Author | |
Publisher | |
Pages | |
Release | 1975 |
Genre | |
ISBN |
The CPA Journal
Title | The CPA Journal PDF eBook |
Author | |
Publisher | |
Pages | 560 |
Release | 2004 |
Genre | Accounting |
ISBN |
Youtility for Accountants
Title | Youtility for Accountants PDF eBook |
Author | Jay Baer |
Publisher | Penguin |
Pages | 54 |
Release | 2014-03-11 |
Genre | Business & Economics |
ISBN | 0698165098 |
Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special ebook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers. Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.