Long before Carrie Bradshaw in Sex and the City, there was Mary Richards in The Mary Tyler Moore Show. Every week, as Mary flung her beret into the air while the theme song proclaimed, “You’re gonna make it after all,” it seemed that young, independent women like herself had finally arrived. But as Katherine Lehman reveals, the struggle to create accurate portrayals of successful single women for American TV and cinema during the 1960s and 1970s wasn’t as simple as the toss of a hat. Those Girls is the first book to focus exclusively on struggles to define the “single girl” character in TV and film during a transformative period in American society. Lehman has scoured a wide range of source materials—unstudied film and television scripts, magazines, novels, and advertisements—to demonstrate how controversial female characters pitted fears of societal breakdown against the growing momentum of the women’s rights movement. Lehman’s book focuses on the “single girl”—an unmarried career woman in her 20s or 30s—to show how this character type symbolized sweeping changes in women’s roles. Analyzing films and programs against broader conceptions of women’s sexual and social roles, she uncovers deep-seated fears in a nation accustomed to depictions of single women yearning for matrimony. Yet, as television began to reflect public acceptance of career women, series such as Police Woman and Wonder Woman proved that heroines could wield both strength and femininity—while movies like Looking for Mr. Goodbar cautioned viewers against carrying new-found freedom too far. Lehman takes us behind the scenes in Hollywood to show us the production decisions and censorship negotiations that shaped these characters before they even made it to the screen. She includes often-overlooked sources such as the TV series Get Christie Love and Ebony magazine to give us a richer understanding of how women of color negotiated urban singles life. And she reveals how trailblazing characters continue to influence portrayals of single women in shows like Mad Men. This entertaining and insightful study examines familiar characters caught between the competing fears and aspirations of a society rethinking its understanding of social and sexual mores. Those Girls reassesses feminine genres that are often marginalized in media scholarship and contributes to a greater valuation of the unmarried, independent woman in America.

From gentleman callers to big men on campus, from Coke dates to "parking," From Front Porch to Back Seat is the vivid history of dating in America. In chronicling a dramatic shift in patterns of courtship between the 1920s and the 1960s, Beth Bailey offers a provocative view of how we sought out mates-and of what accounted for our behavior. More than a quarter-century has passed since the dating system Bailey describes here lost its coherence and dominance. Yet the legacy of the system remains a strong part of our culture's attempt to define female and male roles alike.

-51 contemporary articles are new to this edition, with 14 classic pieces retained from prior editions.

Gender, Race, and Class in Media provides students a comprehensive and critical introduction to media studies by encouraging them to analyze their own media experiences and interests. The book explores some of the most important forms of today’s popular culture—including the Internet, social media, television, films, music, and advertising—in three distinct but related areas of investigation: the political economy of production, textual analysis, and audience response. Multidisciplinary issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions. Reflecting the rapid evolution of the field, the Sixth Edition includes 18 new readings that enhance the richness, sophistication, and diversity that characterizes contemporary media scholarship. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

How did Americans come to believe that working at home is feasible, productive, and desirable? Easy Living examines how the idea of working within the home was constructed and disseminated in popular culture and mass media during the twentieth century. Through the analysis of national magazines and newspapers, television and film, and marketing and advertising materials from the housing, telecommunications, and office technology industries, Easy Living traces changing concepts about what it meant to work in the home. These ideas reflected larger social, political-economic, and technological trends of the times. Elizabeth A. Patton reveals that the notion of the home as a space that exists solely in the private sphere is a myth, as the social meaning of the home and its market value in relation to the public sphere are intricately linked.