A successful business strategy involves assessing the current direction of the business and comparing that course to the direction required to succeed in a changing environment. The Business Strategy Audit provides you with the tools, information and commitment you need to evaluate your company's current strategy. The audit enables you to determine whether a change in your business strategy is needed and what the necessary change should be. It ensures you can: * Conduct an external environmental assessment * Complete an organisational assessment * Create an audit plan and analyse the audit results * Implement a business strategy audit based on the findings

There is little doubt that culture strongly affects the functioning of any organisation. But there is still little awareness among managers about how to uncover, evaluate and improve that culture - so that it works to reinforce the corporate strategy. The most effective way to identify the critical values and assumptions shared in a company is to conduct a culture audit. But, however you use the audit, it will give fascinating insights into the way your company works. Every organization should undertake it The Corporate Culture Audit is a 5-step approach to evaluating your organisational culture - then harnessing that culture to win competitive advantage The company culture - 'the way we do things round here' - has a decisive impact on competitiveness and profitability. Changing and harnessing the company culture is also the vital first-step in any improvement programme. But how do you assess objectively something as intangible as company culture? This audit outlines a 5-Step Culture Assessment and explains: * the 4 elements of a company culture (purpose; strategic competence; trust/equity; adaptability) * the 'hard' and 'soft' data you can gather * how to collect, frame and analyse that data * how to eliminate bias without using external consultants * how to present and use your audit findings.

Corporate Assessment, first published in 1993, looks at four types of company audit and provides a pragmatic, readable guide for managers. The authors show how assessment of a company in terms of its culture, climate, communications and customers can enhance management vision and lead to recommendations designed to improve employee satisfaction, motivation, loyalty and performance. Insight is provided into the kinds of measurement tools and assessment techniques that are available, and the authors offer recommendations for the use of these instruments, and how best to utilize the information they can produce. This book will not only be of interest to managers who need to assess their companies, but to students of business, organizational psychology, and human resource management.