"The secrets in this book have put a LOT of money in my pocket. And they can do the same for you if you apply them to your own ads." - Michael Senoff Founder and CEO www.hardtofindseminars.com How to instantly increase your advertising response by 30% (or more) by making a few simple "tweaks" to your order form. Why using customer testimonials can actually hurt your sales. A secret way to make even "crappy" copy almost unbeatable. How to use an ordinary telephone to double your sales without doing any telemarketing. Why bad writing and lots of typos can make you more sales. How to create professionally produced video ads on a "shoe-string" budget. A sneaky (but 100% legal) way to use your competitor's customer testimonials... in YOUR advertising. How to "skeptic-proof" even your most outrageous claims and promises. A little-known way to get full page newspaper and magazine ads for pennies on the dollar. How to become a "celebrity" in your niche. The secret of banishing "writers block" forever. How to make it almost impossible for people to delete your email pitches. And much, much more. The Copywriting Grab Bag is packed with ways to multiply the profits of all your ads -- without needing a lot of money, experience or natural writing talent. Simply reach into this "grab bag" of copywriting and marketing instruction, pull out any one of the hundreds of gems you'll find, and immediately apply it to your unique situation.

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

Did you know you should never give your dog a bone? Or that you can get your dog to enjoy going to the vet simply by massaging his ears, gums and toes? Or that you can use an ordinary stereo to quickly and easily stop your dog's barking? These are just a few of the dozens of secrets found in "Why You Should Never Give Your Dog A Bone." Secrets that can extend your dog's life, almost "disease proof" his body...and make him completely obedient to your commands -- even if he stubbornly resists your efforts now. Secrets like: How to pay little or nothing for your dog's vet bills and medications...Why eating the healthiest dog foods can actually make your dog sick...A simple 10-minute game that quickly eliminates most dog behavior problems...A secret way to use your TV set to house train your new puppy in as little as two weeks...Why yelling at your dog when she misbehaves actually makes her more likely to misbehave in the future...How to eliminate fleas with an inexpensive (and completely non-toxic) ingredient found at your corner grocery store...And much more! "Why You Should Never Give Your Dog A Bone" can save you a TON of money on vet bills, dog trainers and behavior lessons...and make your dog healthier, happier and more obedient than ever before.

Push the Limits of Your Creativity Creative Grab Bag captures the spirit of exploration and innovation—inside, you'll find inspiring work from 101 artists from around the world. Ethan Bodnar asked each artist to take on a task outside the realm of their normal work. Each task was randomly selected from a grab bag. The result is a collection of work brimming with creative energy. In this book, you'll find short biographies of the artists, examples of their typical work, their thoughts on the creative process, and images of their completed creative task. Here's a sampling of the creative grab bag tasks: Design a Building Make a Self-Portrait Make Art like a Child Design a Brand Create Visual Statistics Illustrate a Memory Illustrate Your Day Create a Collage Create a Sculpture Design a Book Cover Design an Album Cover Create a Photo Essay Photograph Strangers Design a Skateboard Design a Pair of Shoes Make a Wallpaper Pattern Design a Typeface Create an Animation Design a Character Creative Grab Bag also features tear-out cards, so you can do the creative challenges yourself. Work together or in a group, and push the limit—you'll break out of your routine and take your work into unchartered territory. PLEASE NOTE: Tear-out cards are NOT included with the ebook version of this title

On the Internet copy is still king. There is just no way around it, if you want to build traffic, improve your search engine rankings and increase your sales you need great sales copy. Unfortunately, with Internet copywriters you usually get what you pay for ... which means most marketers face a difficult decision. - You can pay a fortune for great copywriting that produces results, a.k.a. profits ... unfortunately most of those profits will have to be given back to pay the copywriter. - Or you can use inexpensive copywriters who simply lack the skills to generate the profits you need to truly succeed online and begin to live the wealthy lifestyle you’ve always dreamed about living. It’s your basic no-win situation ... and it alone has crushed the dreams of many, many hard-working Internet marketers. What if I told you that there was a way for you to write the great copy you so desperately need ... yourself? That’s right, even if you flunked high school English class ... even if you currently have trouble stringing together two coherent sentences ... you can learn to write great sales copy! All you have to do is learn what the pros do and copy it ... all you have to do is learn a few simple secrets that the pros use to turn average copy into sales-generating super copy. In the “Million Dollar Copywriting Secrets” you’ll learn: - How to craft killer sales copy that will have your prospects lining up and begging you to sell them your product or service! - How to write attention-grabbing headlines that’ll suck readers into your copy like a 10-ton magnet attracts paperclips! - Magic words you can use in headlines to send reader curiosity soaring through the roof – use these words and prospects will have no choice, they will have to read your letter! - The four principle elements of a successful headline and how to ensure yours has all four! - How to write copy that grabs your readers’ attention and doesn’t let go until they have ordered! - A powerful persuasion technique you can use to dramatically increase the effectiveness of your copy! - The proper way to use testimonials to strengthen your copy – you may be very surprised by what you learn here as well as by how many marketers are currently doing this all wrong! - How to make an offer your readers can’t refuse! - How create a sense of urgency that’ll have your prospects pulling out there credit cards and ordering before they even realize what’s going on! - The one thing you should never, ever do in sales copy – do this and you are doomed to fail, I repeat, doomed to fail! - What element all Internet sales letters must have to be successful – you’d be amazed at how many marketers and even professional copywriters leave this out ... put it in your letter and watch your profits skyrocket! - The nine basics of all great sales letters – just follow these simple steps to create your own sales-generating letters ... you are sure to be amazed at how easy it is to do! ... and much more!

Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.