Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.

Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.

Has 'coolness' conquered our economy?

In a book that has been raising hackles far and wide, the social critic Thomas Frank skewers one of the most sacred cows of the go-go '90s: the idea that the new free-market economy is good for everyone. Frank's target is "market populism"—the widely held belief that markets are a more democratic form of organization than democratically elected governments. Refuting the idea that billionaire CEOs are looking out for the interests of the little guy, he argues that "the great euphoria of the late nineties was never as much about the return of good times as it was the giddy triumph of one America over another." Frank is a latter-day Mencken, as readers of his journal The Baffler and his book The Conquest of Cool know. With incisive analysis, passionate advocacy, and razor-sharp wit, he asks where we are headed—and whether we're going to like it when we get there.

A “blistering exposé” of the USA’s secret history of financial, political, and cultural exploitation of Latin America in the 20th century, with a new introduction (Publishers Weekly). What happened when a wealthy industrialist and a visionary evangelist unleashed forces that joined to subjugate an entire continent? Historians Gerard Colby and Charlotte Dennett tell the story of the forty-year campaign led by Standard Oil scion Nelson Rockefeller and Wycliffe Bible Translators founder William Cameron Townsend to establish a US imperial beachhead in Central and South America. Beginning in the 1940s, future Vice President Rockefeller worked with the CIA and allies in the banking industry to prop up repressive governments, devastate the Amazon rain forest, and destabilize local economies—all in the name of anti-Communism. Meanwhile, Townsend and his army of missionaries sought to undermine the belief systems of the region’s indigenous peoples and convert them to Christianity. Their combined efforts would have tragic and long-lasting repercussions, argue the authors of this “well-documented” (Los Angeles Times) book—the product of eighteen years of research—which legendary progressive historian Howard Zinn called “an extraordinary piece of investigative history. Its message is powerful, its data overwhelming and impressive.”

The Conquest of Bread is a political treatise written by the anarcho-communist philosopher Peter Kropotkin. Written after a split between anarchists and Marxists at the First International (a 19th-century association of left-wing radicals), The Conquest of Bread advocates a path to a communist society distinct from Marx and Engels’s Communist Manifesto, rooted in the principles of mutual aid and voluntary cooperation. Since its original publication in 1892, The Conquest of Bread has immensely influenced both anarchist theory and anarchist praxis. As one of the first comprehensive works of anarcho-communist theory published for wide distribution, it both popularized anarchism in general and encouraged a shift in anarchist thought from individualist anarchism to social anarchism. It was also an influential text among the Spanish anarchists in the Spanish Civil War of the 1930s, and the late anarchist theorist and anthropologist David Graeber cited the book as an inspiration for the Occupy movement of the early 2010s in his 2011 book Debt: The First 5,000 Years. This book is part of the Standard Ebooks project, which produces free public domain ebooks.

From the pages of The Baffler, the most vital and perceptive new magazine of the nineties, sharp, satirical broadsides against the Culture Trust. In the "old" Gilded Age, the barons of business accumulated vast wealth and influence from their railroads, steel mills, and banks. But today it is culture that stands at the heart of the American enterprise, mass entertainment the economic dynamo that brings the public into the consuming fold and consolidates the power of business over the American mind. For a decade The Baffler has been the invigorating voice of dissent against these developments, in the grand tradition of the muckrakers and The American Mercury. This collection gathers the best of its writing to explore such peculiar developments as the birth of the rebel hero as consumer in the pages of Wired and Details; the ever-accelerating race to market youth culture; the rise of new business gurus like Tom Peters and the fad for Hobbesian corporate "reengineering"; and the encroachment of advertising and commercial enterprise into every last nook and cranny of American life. With its liberating attitude and cant-free intelligence, this book is a powerful polemic against the designs of the culture business on us all.