• Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts

Get ahead of the competition with some expert planning. As any business manager knows, success doesn't just happen. It takes hard work and planning to get the desired results. Strategic planning is the discipline that helps businesses build on their present success by analyzing all the factors that can impact the future and take measures to anticipate them.The Complete Idiot's Guide® to Strategic Planning offers clear and concrete discussions about: ? Defining business goals in mission statements ? Proven methods to gather the information necessary to formulate a strategy ? Anticipating the competition ? Executing a strategic plan

Discusses management models and concepts, strategies for sharing knowledge, and ways to implement the concept within a company.

Introduces the basics of accounting, discussing such topics as creating accounting statements, tracking sales, keeping tax records, producing a balance sheet, and maintaining receipts.

Act on your dreams of starting a business with this lighthearted, user-friendly guide that provides expert advice on business planning, financing, legal concerns, and marketing issues--all the information one needs to become his or her own boss. Line drawings.

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Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.