The Complete Guide to Physician Relationships
Title | The Complete Guide to Physician Relationships PDF eBook |
Author | Kriss Barlow |
Publisher | Healthleaders Media, a Division of Blr |
Pages | 0 |
Release | 2011-06 |
Genre | Accountable care organizations (Medical care) |
ISBN | 9781601468376 |
The Complete Guide to Physician Relationships Kriss Barlow, RN, MBA What Physicians Want Research-based insights into the best physician communications strategies In the wake of healthcare reform and a growing emphasis on accountable care, healthcare organizations are looking for ways to align more closely with physicians. Given the highly competitive physician recruiting and referral market, having an effective physician communication strategy has never been more vital. Based on extensive research and an in-depth survey of nearly 200 physicians, The Complete Guide to Physician Relationships outlines exactly what information physicians want and how they want to receive it from healthcare leaders, peers, marketing executives, and physician relations representatives. Get the critical data that you need to succeed with your physician relations, referral, and communication efforts. Get powerful, researched strategies and insight to: Communicate the information physicians want in the manner they want to receive it Engage physicians in quality and patient satisfaction improvement efforts Determine the most effective way to promote services Strengthen your relationship with specialists, primary care doctors, and new recruits Improve the effectiveness of physician sales Take a look at the table of contentsIntroduction Chapter 1: What Do Physicians Want to Hear from Leadership? Medical staff support Beyond doing, communicating Business models Real involvement Summary Chapter 2: How Does Your Hospital Compete? Conversations about cost, technology Patient satisfaction Recruitment and retention Understand first Aligning for the future Summary Chapter 3: ACOs, PHOs: Industry Change and Physicians' Priorities in the Relationship ACO aware Shared savings and quality incentives Physician performance measurement Summary Chapter 4: What Do Physicians Want to Hear from Their Peers? Who gets picked? Demonstrating quality in a peer-to-peer setting Consistent communication Making it easy for patients Tangled twine of priorities Summary Chapter 5: Do Physicians on the Medical Staff Know Each Other? Knowing and referring Ease of referral Elements that impact referral decisions Summary Chapter 6: Communication When a Referral Is Sent Care delivery post-discharge Managing expectations Messages show value Summary Chapter 7: What Do Physicians Want to Hear from Marketing? How do physicians like to receive marketing information? What this means for you Opportunity for action Summary Chapter 8: Promoting Services Managing our "we know best" attitude Active support of physician-to-physician connections Social media and web innovations Summary Chapter 9: Supporting Specialists Talk is not cheap Avoid only one option Education beyond CME Summary Chapter 10: What Do Physicians Want to Hear from Physicians Relations? Measuring the value Resource role Managing concerns Helping them grow their practice Leveraging education On-boarding What's happening at the hospital Summary Chapter 11: Physician Relations Attributes That Matter The relationship is about physicians Personal development for this role What's in it for me Managing internal perception Summary Chapter 12: Physician Relations' Voice Expanding the role Gather data, use data, show your impact with data Listen to differentiate Knowledge is an obligation Internal coordination, collaboration, integration Summary Appendix Who will benefit from this book? VPs of advertising VPs of marketing VPs of communications VPs of public relations Chief marketing officers Advertising directors Directors of marketing Directors of communications Marketing managers Advertising managers Chief medical officers CEOs CNOs COOs Medical staff coordinators Practice administrators Physicians Physician relations representatives
Complete Guide to Physician Relations
Title | Complete Guide to Physician Relations PDF eBook |
Author | Inc Hcpro |
Publisher | Hcpro Incorporated |
Pages | 218 |
Release | 2014-05-14 |
Genre | MEDICAL |
ISBN | 9781615690077 |
Mayo Clinic's Complete Guide for Family Physicians and Residents in Training
Title | Mayo Clinic's Complete Guide for Family Physicians and Residents in Training PDF eBook |
Author | Robert L. Bratton |
Publisher | McGraw-Hill Professional Publishing |
Pages | 418 |
Release | 2000 |
Genre | Medical |
ISBN |
Mayo Clinic's Complete Guide for Family Physicians and Residents in Training.Based upon decades of physicians' valuable experience working in the Mayo Clinic Department of Family Medicine, this essential, all-bases-covered guide offers an unparalleled look into real-world family practice medicine and residency.Mayo Clinic's Complete Guide for Family Physicians and Residents in Training captures life inside a family practice and residency, and tackles day-to-day issues that affect every aspect of career satisfaction, professional challenges and performance, and opportunities for growth. Packed with "pearls" on the full spectrum of experience in family-practice medicine and training, from veteran family physicians, this indispensable career guide takes you through everything from professional associations to achieving balance in your life. It can help you: Learn the history and issues of family practice; Discover what's involved in rotations, hospital rounds, and outpatient clinics; Choose a residency that's right for you; Consider options in family practice, such as a focus on sports medicine, obstetrics, or geriatrics.Learn what to expect in certification and recertification exams; Evaluate financial and liability issues; Obtain a grant and conduct research; Improve time-management skills, patient-physician relationships, and professional interactions; Leverage computer technology; Handle managed care issues effectively; Be a good mentor; And more.For anyone considering family practice medicine, this hands-on survival guide to professional life is a virtual necessity. For anyone already in this field, it's an invaluable asset, offering techniques and tips that can help you get more outof your career, and manage it more effectively.
Managing Relationships with Industry
Title | Managing Relationships with Industry PDF eBook |
Author | Steven C. Schachter |
Publisher | Academic Press |
Pages | 323 |
Release | 2010-07-28 |
Genre | Psychology |
ISBN | 0080559557 |
Now more than ever, doctors are being targeted by government prosecutors and whistleblowers challenging the legality of their relationships with drug and device companies. With reputations at stake and the risk of civil and criminal liability, it is incumbent upon doctors to protect themselves. Managing Relationships with Industry: A Physician's Compliance Manual is an indispensable resource for doctors, professional societies, academic medical centers, community hospitals, and group practices struggling to understand the ever changing law and ethical standards on interactions with pharmaceutical and device companies. It is the first comprehensive summary of the law and ethics on physician relationships with industry written for the physician. Authored by a former state Attorney General, Harvard Medical School Professor, health care lawyer and professor of ethics, Managing Relationships approaches the topic from a balanced and reasoned perspective adding to the on-going national dialogue and debate on the proper limits to medicine's relationship with industry. - The first complete and up-to-date summary and analysis of the law and ethics on physician-industry relationships - Focuses on major enforcement actions and whistleblower lawsuits and the lessons learned for physicians - Provides options and guidance for maintaining compliant relationships and avoiding traps for the unwary - Covers both drug and device company relationships - Summarizes the types of industry relationships that are necessary and productive and those that are harmful and abusive - Details the law and ethics for each type of relationship including gifts, off-label uses and marketing, CME, speaker's bureaus, free samples, grants, consulting arrangements, etc. - Includes sample contracts for permissible consulting and CME speaker engagements
Building Bridges
Title | Building Bridges PDF eBook |
Author | Ted Hamilton |
Publisher | Florida Hospital Publishing |
Pages | 77 |
Release | 2019-06-10 |
Genre | Business & Economics |
ISBN | 0982040989 |
Provides a stimulating glimpse at promising future directions in physician engagement and physician health using case studies from the AdventHealth hospital system. Written by a medical doctor who is also a healthcare administrator. Foreword by Harold G. Koenig, MD
A Physician's Complete Guide to a Successful Medical House Call Practice
Title | A Physician's Complete Guide to a Successful Medical House Call Practice PDF eBook |
Author | |
Publisher | Medical Practice Marketing |
Pages | 668 |
Release | |
Genre | |
ISBN | 9780981576817 |
The Intelligent Patient's Guide to the Doctor-patient Relationship
Title | The Intelligent Patient's Guide to the Doctor-patient Relationship PDF eBook |
Author | Barbara M. Korsch |
Publisher | Oxford University Press, USA |
Pages | 303 |
Release | 1998 |
Genre | Communication |
ISBN | 0195126572 |
Written by a pioneer in the field of doctor-patient communications, in collaboration with writer Caroline Harding, and based on forty years of practice and research, this guide answers a patient's most common questions. How do I know when I'm sick enough to go to the doctor? How do I know if it's serious enough to go to the emergency room? What do I do if I can't follow the advice my doctor gives me? Dr. Barbara Korsch walks us through a typical visit to the doctor: in clear, simple language she offers helpful, common sense recommendations that are extensively illustrated with real-life doctor-patient conversations