The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques; and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved in or interested in design.

A comprehensive reference guide to help you master more than 200 mixed media concepts and techniques.

This volume guides readers through the materials, methods, principles, and practice used to create all types of medical, biological, and zoological illustrations. It includes information on computer graphics that encompasses hardware, software, techniques, and usage tips. The author provides a basic overview of the field, including introductory rendering techniques, and an in-depth discussion of the many applications of the work, such as presentation graphics and exhibit design.

Printmaking is a practical and comprehensive guide to printmaking techniques with clear step–by–step illustrations. This fully updated second edition contains new images throughout, including improved process shots and examples of the latest work from contemporary printmakers. There are expanded chapters on digital and mixed media processes, as well as a brand new 'Print & Make' chapter, which explores the opportunities for creative expression within the many processes available to print makers. For example, this edition includes a new, detailed section on Japanese moku hanga woodblock printing while the more traditional techniques of relief, intaglio, collograph, lithography, screen printing and monoprint have also been refreshed. The addition of new images showing a broader range of subject matter, include more contemporary prints and international artists. Each technique is explored from the development of the printing or digital matrix, through the different stages of creation to image output. Guidance on how to set up a print studio, sections on troubleshooting techniques and the inclusion of up–to–date lists of suppliers, workshops and galleries make this an essential volume for beginner and experienced printmakers alike. Special attention is given to safe practices, addressing the important concern for health and safety. Step–by–step illustrations provide an enhanced visual reference – either photographic or diagrams for clarity – and the authors have supplied more information on safer and more sustainable practices. Since nontoxic alternatives are a rapidly growing and ever–evolving landscape, Printmaking 2nd Edition presents products and practices that are accessible worldwide. Praise for Printmaking 2nd Edition 'A lavishly illustrated large–format volume that constitutes a veritable printmaker's bible.' – The West Australia News

person to prepare illustration copy at a pre-professional level-copy that is, however, often usable for routine purposes-and/or to communicate better with graphics spe cialists who will prepare the final illustrations. The skills necessary to take the final step of producing finished camera-ready illustrations are, unfortunately, based very much on actual hands-on experience and are thus beyond the ability of this or any other book to instill satisfactory competence in. Illustrations should also prove to be a highly useful reference work for professional illustrators. The wide variety of train ing and work experiences by which they have acquired their skills may not have provided full acquaintance with all of the exceptionally diverse kinds of information to be found here. There are, moreover, few disciplines whose practition ers cannot profit from an invigorating refresher course. After nearly seven years of work, then, I am pleased to put forward a book with many answers pertaining to the proper selection and preparation of informational illustrations. All such questions and their actual solutions, however, must re main up to you, the inquiring and attentive reader.