The Complete Guide to Book Publicity
Title | The Complete Guide to Book Publicity PDF eBook |
Author | Jodee Blanco |
Publisher | Skyhorse Publishing Inc. |
Pages | 308 |
Release | 2004-05 |
Genre | Business & Economics |
ISBN | 9781581153491 |
This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discusses differences between trade and consumers and how to construct a campaign and also includes exercises.
The Complete Guide to Book Marketing
Title | The Complete Guide to Book Marketing PDF eBook |
Author | David Cole |
Publisher | Simon and Schuster |
Pages | 293 |
Release | 2010-02-16 |
Genre | Business & Economics |
ISBN | 1621532968 |
With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
The Savvy Author's Guide to Book Publicity
Title | The Savvy Author's Guide to Book Publicity PDF eBook |
Author | Lissa Warren |
Publisher | Da Capo Press |
Pages | 251 |
Release | 2004 |
Genre | Business & Economics |
ISBN | 9780786712755 |
A leading publicist for the publishing industry shares her best advice to writers on how to maximize exposure for the work, showing writer's how to become skillful at marketing and self-promotion, while also learning how to network in the right places.
The Savvy Author's Guide To Book Publicity
Title | The Savvy Author's Guide To Book Publicity PDF eBook |
Author | Lissa Warren |
Publisher | Da Capo Lifelong Books |
Pages | 274 |
Release | 2004 |
Genre | Business & Economics |
ISBN | 0786712759 |
Here is an essential reference for writers—from the self-published to those published by major houses—written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process—or even spearhead it if need be—to get the coverage they deserve. Warren's advice is buttressed by her stories of authors—the enterprising, the shy, the well-prepared, and the novice—relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author's Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear.
The Ultimate Web Marketing Guide
Title | The Ultimate Web Marketing Guide PDF eBook |
Author | Michael R. Miller |
Publisher | Pearson Education |
Pages | 835 |
Release | 2010-10-29 |
Genre | Business & Economics |
ISBN | 0132116855 |
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: Creating effective web/online marketing plans and budgets Integrating online and traditional marketing Designing great sites--including ecommerce sites Getting actionable answers from web analytics Profiting from search engine marketing (SEM) and optimization (SEO) Executing winning pay-per-click and display ad campaigns Developing effective email lists and campaigns Building two-way conversations with customers and prospects Marketing on Facebook, Twitter, and other social media Creating an online PR media room Marketing through YouTube and podcasts Selling through iPhone and Android apps Managing web/online marketing coherently and efficiently Tracking performance--and improving it! Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb
The Ultimate Guide to Music Publicity
Title | The Ultimate Guide to Music Publicity PDF eBook |
Author | Ariel Hyatt |
Publisher | |
Pages | 270 |
Release | 2021-06-02 |
Genre | |
ISBN | 9781649696946 |
The Ultimate Guide to Music Publicity, Proven Strategies For Getting Featured In Blogs, Playlists, & Traditional Media breaks down everything you need to know to master an effective and well rounded communication strategy for your music. It includes step-by-step exercises and mind maps that Ariel Hyatt created for her workshops, masterclasses and music industry programs taught around the world. It also provides samples of pitches, press releases, and bios utilized in successful music publicity campaigns. It features indispensable advice from a wide swath of music industry luminaries including veteran music publicists, bio writers, editors, playlisters, and podcasters, who generously contributed their tips from both sides of the desk. And, 11 indie musicians share their inspirational PR journeys.
Savvy
Title | Savvy PDF eBook |
Author | Ingrid Law |
Publisher | Penguin |
Pages | 353 |
Release | 2008-05-01 |
Genre | Juvenile Fiction |
ISBN | 1440634858 |
A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supernatural power that strikes when they turn thirteen. Grandpa Bomba moves mountains, her older brothers create hurricanes and spark electricity . . . and now it’s the eve of Mibs’s big day. As if waiting weren’t hard enough, the family gets scary news two days before Mibs’s birthday: Poppa has been in a terrible accident. Mibs develops the singular mission to get to the hospital and prove that her new power can save her dad. So she sneaks onto a salesman’s bus . . . only to find the bus heading in the opposite direction. Suddenly Mibs finds herself on an unforgettable odyssey that will force her to make sense of growing up—and of other people, who might also have a few secrets hidden just beneath the skin.