This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discusses differences between trade and consumers and how to construct a campaign and also includes exercises.

A leading publicist for the publishing industry shares her best advice to writers on how to maximize exposure for the work, showing writer's how to become skillful at marketing and self-promotion, while also learning how to network in the right places.

Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

A complete guide to book marketing, from covers and blurbs to launching. Topics covered include: -how to get an effective cover-how to write an effective blurb-how Amazon's algorithms help you sell more books-how to launch your book...and more

Written by an attorney with over 30 years of experience in the music industry, Music Publishing: The Complete Guide is the definitive manual on music copyright. Whereas many books on the subject are aimed at artists and songwriters, this book will serve as a thorough guide for industry pros, lawyers, and music business and law students. Subjects covered include copyright; performing rights organizations; mechanical, synchronization, and print licensing; songwriter and composer agreements; publishing administration and foreign sub-publishing; production music libraries; pitching and placement companies; sampling; and much more. The discussion also delves into historical perspective and current trends and revenue opportunities in the evolving digital marketplace. Easy-to-read narratives explain the key points for all of these types of deals. There are many sample agreements included in the book, all annotated in simple terms that explain the often complex contract language. There are also links to copyright and publishing resources, listings of foreign performance and mechanical societies, and anecdotes and case studies from real world incidents. If you're looking for a thorough grounding and go-to reference book on music copyright, not just a quick crash course, your search is over.

The Ultimate Guide to Music Publicity, Proven Strategies For Getting Featured In Blogs, Playlists, & Traditional Media breaks down everything you need to know to master an effective and well rounded communication strategy for your music. It includes step-by-step exercises and mind maps that Ariel Hyatt created for her workshops, masterclasses and music industry programs taught around the world. It also provides samples of pitches, press releases, and bios utilized in successful music publicity campaigns. It features indispensable advice from a wide swath of music industry luminaries including veteran music publicists, bio writers, editors, playlisters, and podcasters, who generously contributed their tips from both sides of the desk. And, 11 indie musicians share their inspirational PR journeys.

A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supernatural power that strikes when they turn thirteen. Grandpa Bomba moves mountains, her older brothers create hurricanes and spark electricity . . . and now it’s the eve of Mibs’s big day. As if waiting weren’t hard enough, the family gets scary news two days before Mibs’s birthday: Poppa has been in a terrible accident. Mibs develops the singular mission to get to the hospital and prove that her new power can save her dad. So she sneaks onto a salesman’s bus . . . only to find the bus heading in the opposite direction. Suddenly Mibs finds herself on an unforgettable odyssey that will force her to make sense of growing up—and of other people, who might also have a few secrets hidden just beneath the skin.