Whether you plan to go it alone or build a team, this book takes you through all phases of setting up and running a thriving home-based car detailing business, from estimating start-up costs to opening your doors. This book includes profiles of professional detailers and business professionals who share valuable insight on owning a business. Learn all about equipping your business, exploring web-based and traditional marketing methods, establishing a solid sales system, and expanding your own home-based car detailing business. Look for useful charts and worksheets throughout the book, including: Vehicle Evaluation Form Sales Forecasts and Cash Flow Projections Sample Estimate Worksheet Sample Bid and Invoice Client Check-In Form

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

The definitive research paper guide, Writing Research Papers combines a traditional and practical approach to the research process with the latest information on electronic research and presentation. This market-leading text provides students with step-by-step guidance through the research writing process, from selecting and narrowing a topic to formatting the finished document. Writing Research Papers backs up its instruction with the most complete array of samples of any writing guide of this nature. The text continues its extremely thorough and accurate coverage of citation styles for a wide variety of disciplines. The fourteenth edition maintains Lester's successful approach while bringing new writing and documentation updates to assist the student researcher in keeping pace with electronic sources.

Automotive Detailing in Detail takes the combined experience and expertise of three leading detailing commentators to provide a thorough and expansive overview of automotive detailing techniques. From the pre-wash, wash and preparation stages, through machine polishing to paint protection and maintenance, every detailing stage is covered: surface types, contaminants and products are analysed, before the actual processes are laid bare. In the age of the internet and social media, a plethora of detailing knowledge is available online, yet it is strangely difficult to discover completely, or harness usefully. This book redresses the balance. Aimed at motoring enthusiasts, car mechanics, restorers, valets and those thinking of setting up a valeting/car detailing business and illustrated throughout with 268 colour photographs and 36 line artworks.