DANIEL DEFOE

The Complete Tradesman redresses the relative paucity of studies on the history of retailing before 1800. Based upon extensive research into diverse trade sources, Cox takes issue with the surprisingly resilient stereotype of the 'dull' and 'out of date' shopkeeper in the early modern period, showing that the retailing sector was well adapted to the social and economic needs of the day and quick to exploit new opportunities. Chapters cover not only distribution, shop design, customer relations and networks between tradesmen, but also attitudes to retailing, official controls, and the response to novelty. By throwing light on subjects hitherto overlooked and challenging existing whiggish preoccupations with progress towards modern retailing systems, this study signals a new approach to the history of retailing. The focus is placed on assessing how far tradesmen, especially shopkeepers, satisfied and stimulated contemporary desires for consumer goods.

Published to accompany an exhibition at the Metropolitan Museum's Costume Institute, December 1995-March 1996. A lovely presentation of designs that exemplify the rise of haute couture--that is, fashion driven by the artistic expression of the designer rather than by the dictates of clients. The thoroughly captioned selections represent the history of haute couture from its beginings in mid-19th century Paris to the present-day creations of major designers. Tailoring and dressmaking techniques as well as the decoration produced by embroiderers, beaders, lace makers, feather workers, and other craftspeople are discussed in the explanatory text. No bibliography. Distributed by Abrams. Annotation copyright by Book News, Inc., Portland, OR