This text provides a comprehensive and highly practical explanation of the law relevant to the increasingly important business areas of sponsorship, endorsement and merchandising. It synthesises a variety of current practices to provide clear guidance on all aspects of negotating contracts

Even though the development of competition law in the countries of the former Eastern bloc has been based to a significant extent on arrangements existing in the European Union and– including the case law of European courts and various instruments developed by the European Commission and– numerous substantial differences remain both in regulatory regimes and in ongoing practice among the various countries. This first-ever practical survey of competition law in this region describes applicable regimes in sixteen of these countries, with additional country chapters on Austria and Turkey and a chapter on the role of the Eurasian Economic Commission. The authors are specialists in competition law, and each is recognized as an expert in his or her country. Each of their chapters describes the competition law and practice of a specific country, and covers such topics as the following: applicable laws and regulations and& the role of the soft law; structure, human resources, and budget of the competition authority; scope of powers of the competition authority; triggering events and thresholds for merger control regimes; substantive tests for merger review; rules on anticompetitive agreements; assessment of dominance; investigations by the competition authorities; inter-agency cooperation (internal and international); sanctions and remedies (administrative, criminal); leniency programs; private enforcement; special sector rules (e.g., energy, telecommunications); and appeal process. As a guide to the and“landscapeand” of competition law in Central and Eastern Europe, this book has no peers. Its authors describe the role competition plays in each country, while also providing insight into the actual capacity of bodies appointed to protect the freedom of economic activities. The book will be of inestimable value to professionals in this area of legal practice, whether in law firms, corporations, academia, government, or the judiciary.

Integration of the Central and Eastern European Countries (CEECs) into the European Union (EU) has become more a question of timing than a question whether it will or should be made. Since one of the objectives of the EU is to establish a system ensuring competition in the internal market is not distorted the question arises if the CEECs can be integrated into such a competitive system. Which rules of competition are appropriate to improve the economic integration of the CEECs and to promote at the same time the enduring transition process? The relationship between competition policy and East-West integration is the general theme of the contributions in this book. One central issue of this volume is the way of integrating the Central and East European countries into the EU and supporting their development by liberalizing trade with the EU. A second issue is the implementation of a market economy in the post-socialist countries of Eastern Europe and in particular the aspect of implementing competition rules at a time when markets are just emerging. The twelve selected papers are organized in three sections: -Competition Policy and Integration (part 1); -Competition Policy During Transition (part 2); -Competition, Trade Policy and East-West-Integration (part 3).

Examines the market structure and the potential role of competition policy in the transition economies of Poland, Hungary, and the Czech and Slovak Republics. Focuses on three issues: whether competition has a place during the transition, whether competition should follow the European or American model, and how the "crisis cartels" should be treated in law and in practice. The 10 articles are from a conference in London, June 1992. Almost no bibliographic references. Annotation copyright by Book News, Inc., Portland, OR

The volume consists of two parts. First, in two contributions, the basics of the debate on regulatory policy in Germany and Great Britain are presented. In a second step academics from Political Science, Economics and Law as well as decision-makers from Poland, the Czech Republic, Slovakia and Hungary discuss competition law, institutional aspects of competition control offices and regulatory policy in East Central Europe with an additional focus on transport. The contributions of the decision-makers should be considered as insider reports.