Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. Wilson's narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how.

-- Features many new charts and illustrations -- New contact information for purchasing maps in the U.S. and Canada This tried-and-true guide teaches practical skills for navigating in the wilderness: reading maps; determining "true" directions following

What makes a nation happy? Is one country's sense of happiness the same as another's? In the last two decades, psychologists and economists have learned a lot about who's happy and who isn't. The Dutch are, the Romanians aren't, and Americans are somewhere in between... After years of going to the world's least happy countries, Eric Weiner, a veteran foreign correspondent, decided to travel and evaluate each country's different sense of happiness and discover the nation that seemed happiest of all. ·He discovers the relationship between money and happiness in tiny and extremely wealthy Qatar (and it's not a good one) ·He goes to Thailand, and finds that not thinking is a contented way of life. ·He goes to the tiny Himalayan kingdom of Bhutan, and discovers they have an official policy of Gross National Happiness! ·He asks himself why the British don't do happiness? In Weiner's quest to find the world's happiest places, he eats rotten Icelandic shark, meditates in Bangalore, visits strip clubs in Bangkok and drinks himself into a stupor in Reykjavik. Full of inspired moments, The Geography of Bliss accomplishes a feat few travel books dare and even fewer achieve: to make you happier.

In the year 2513, the only thing higher than the seas is what’s at stake for those who sail them. Rose was born facing due north, with an inherent perception of cardinal points flowing through her veins. Her uncanny sense of direction earns her a coveted place among the Archipelago Fleet elite, but it also attracts the attention of Admiral Comita, who sends her on a secret mission deep into pirate territory. Accompanied by a ragtag crew of mercenaries and under the command of Miranda, a captain as bloodthirsty as she is alluring, Rose discovers the hard way that even the best sense of direction won’t be enough to keep her alive if she can’t learn to navigate something far more dangerous than the turbulent seas. Aboard the mercenary ship, Man o’ War, Rose learns quickly that trusting the wrong person can get you killed—and Miranda’s crew have no intention of making things easy for her—especially Miranda’s trusted first mate, Orca, who is as stubborn as she is brutal.

Called “God’s angry man” for his unyielding demands in pursuit of personal and artistic freedom, Oscar-winning filmmaker Richard Brooks brought us some of the mid-twentieth century’s most iconic films, including Blackboard Jungle, Cat on a Hot Tin Roof, Elmer Gantry, In Cold Blood, and Looking for Mr. Goodbar. “The important thing,” he once remarked, “is to write your story, to make it believable, to make it live.” His own life story has never been fully chronicled, until now. Tough as Nails: The Life and Films of Richard Brooks restores to importance the career of a prickly iconoclast who sought realism and truth in his films. Douglass K. Daniel explores how the writer-director made it from the slums of Philadelphia to the heights of the Hollywood elite, working with the top stars of the day, among them Humphrey Bogart, Cary Grant, Elizabeth Taylor, Jean Simmons, Sidney Poitier, Sean Connery, Gene Hackman, and Diane Keaton. Brooks dramatized social issues and depicted characters in conflict with their own values, winning an Academy Award for his Elmer Gantry screenplay and earning nominations for another seven Oscars for directing and screenwriting. Tough as Nails offers illuminating insights into Brooks’s life, drawing on unpublished studio memos and documents and interviews from stars and colleagues, including Poitier, director Paul Mazursky, and Simmons, who was married to Brooks for twenty years. Daniel takes readers behind the scenes of Brooks’s major films and sheds light on their making, their compromises, and their common threads. Tough as Nails celebrates Brooks’s vision while adding to the critical understanding of his works, their flaws as well as their merits, and depicting the tumults and trends in the life of a man who always kept his own compass. Best Books for General Audiences, selected by the American Association of School Librarians Outstanding Book, selected by the Public Library Reviewers

An Instant New York Times Bestseller A Barnes & Noble Best Book of 2022 A Library Reads Pick An Indie Next Pick A Goodreads Best Fantasy Choice Award Nominee The much-beloved BookTok sensation, Travis Baldree's novel of high fantasy and low stakes. *This new edition includes a very special, never-before-seen bonus story, 'Pages to Fill.'* After a lifetime of bounties and bloodshed, Viv is hanging up her sword for the last time. The battle-weary orc aims to start fresh, opening the first ever coffee shop in the city of Thune. But old and new rivals stand in the way of success — not to mention the fact that no one has the faintest idea what coffee actually is. If Viv wants to put the blade behind her and make her plans a reality, she won't be able to go it alone. But the true rewards of the uncharted path are the travelers you meet along the way. And whether drawn together by ancient magic, flaky pastry, or a freshly brewed cup, they may become partners, family, and something deeper than she ever could have dreamed. “Take a break from epic battles and saving the world. Legends & Lattes is a low-stakes fantasy that delivers exactly what's advertised: a wholesome, cozy novel that feels like a warm hug. This is my new comfort read.”—Genevieve Gornichec, author of The Witch's Heart At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

FINALIST FOR THE 2017 NATIONAL BOOK AWARD FOR FICTION Named a Best Book of 2017 by NPR, Entertainment Weekly, the Los Angeles Times, BuzzFeed, Bustle, and Electric Literature “There was a time I would have called Lisa Ko’s novel beautifully written, ambitious, and moving, and all of that is true, but it’s more than that now: if you want to understand a forgotten and essential part of the world we live in, The Leavers is required reading.” —Ann Patchett, author of Commonwealth Lisa Ko’s powerful debut, The Leavers, is the winner of the 2016 PEN/Bellwether Prize for Fiction, awarded by Barbara Kingsolver for a novel that addresses issues of social justice. One morning, Deming Guo’s mother, Polly, an undocumented Chinese immigrant, goes to her job at a nail salon—and never comes home. No one can find any trace of her. With his mother gone, eleven-year-old Deming is left mystified and bereft. Eventually adopted by a pair of well-meaning white professors, Deming is moved from the Bronx to a small town upstate and renamed Daniel Wilkinson. But far from all he’s ever known, Daniel struggles to reconcile his adoptive parents’ desire that he assimilate with his memories of his mother and the community he left behind. Told from the perspective of both Daniel—as he grows into a directionless young man—and Polly, Ko’s novel gives us one of fiction’s most singular mothers. Loving and selfish, determined and frightened, Polly is forced to make one heartwrenching choice after another. Set in New York and China, The Leavers is a vivid examination of borders and belonging. It’s a moving story of how a boy comes into his own when everything he loves is taken away, and how a mother learns to live with the mistakes of the past.